Design+Industry

 

What I find most fulfilling are the relationships we build and the creation of products that work well and succeed in a global market.
- Murray Hunter, Director, Design+Industry


The new range of Ingenico electronic
payment terminals (NPT2), designed
by Design+Industry for Ingenico
International, 2003.
Courtesy Design+Industry.

Design+Industry was founded in 1987 by Murray Hunter. With a team of more than 35 designers and engineers it is the largest industrial design consulting group in Australia.

From studios in Sydney and Melbourne, this group works on complex design and engineering projects, such as betting terminals and electronic funds transfer machines. Around 60% of its business is for clients outside Australia. Recently the group has begun to expand into designing furniture and homewares.

Video interview - Murray Hunter, Director, Design+Industry talks about the Ingenico project. Requires Quicktime 7 plugin
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For me it's about developing long-standing relationships. Through these relationships you can develop products again and again and get to a higher level.
- Murray Hunter, Director, Design+Industry

Ingenico payment terminals: designing across the globe

When you see the product on the counter it’s a product which is highly appealing, it attracts attention, it provokes a response.
- Murray Hunter, Director, Design+Industry


Prototype components for design of
NPT2, made using a SLA
(stereolithograph apparatus) rapid
prototyping machine, 2003.

Product designers like Design+Industry often work with manufacturers and clients in other countries. This can mean travelling to Europe or the USA to meet with clients, or to Asia to meet with manufacturers.

Advances in communications technology have made this process much easier. Design+Industry uses email and the internet to send files and information, and teleconferences for instant feedback from clients.

For 18 years Design+Industry have been designing for the French company Ingenico, a worldwide leader in secure payment terminals. Major retail stores in Australia and around the world use their terminals for EFTPOS and credit card transactions.


Computer rendering of the NPT2
used to present the design to the
client. Courtesy Design+Industry.

Design+Industry created a counter top payment terminal (NPT1) for Ingenico in 1995 and it has sold over 1.5 million units annually in the last 10 years. The new design (NPT2) developed in 2003 is easier to manufacture and use. Its new look has formed the basis for Ingenico's entire product range.

When we designed the NPT1, the original product, it was a lot more difficult. The client predominantly spoke French, toolmakers didn't speak English, we worked in 2-D. We'd fax though strips of large drawings on facsimile to toolmakers and client for approval - it was a lot different scenario. Now everybody speaks English, and files can be transported all around the world as complete digital annexes.
- Murray Hunter, Director, Design+Industry

Links

 Design+Industry

 New generation terminal (NPT2) Australian Design Awards entry

More information about stereolithography (SLA)

How stereolithography (SLA) prototyping works