The seventies: infinity and beyond

In the early 1970s popular music was changing dramatically. Progressive rock and hard-rocking blues enthralled audiences at outdoor music festivals like Sunbury. Pubs opened their doors to live music. Long playing albums (LPs) became more popular. This section showcased the new crop of recording artists, introduced by Festival, who put their uniquely Australian stamp on the sounds of the times. Records by the Aztecs, Chain, Richard Clapton and Sherbet appeared on Festival’s new label, Infinity. Meanwhile the Festival label was retained for pop performers and other mainstream artists from Australia and overseas. In 1973 it yielded a surprise world hit, performed by a nun, Sister Janet Mead.

Images left to right: Infinity label, courtesy Festival Mushroom Records; Jeff St John, Festival Mushroom Records collection, photographer unknown; Sherbet, courtesy Festival Mushroom Records; Colleen Hewett, Festival Mushroom Records collection, photographer unknown

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