Last Tuesday, Research Library manager, Karen Johnson attended an entertaining talk at the Powerhouse given by Shelley Bernstein, Chief of Technology at the Brooklyn Museum .
Shelley spoke about BM’s commitment to engaging online with the local Brooklyn community. The aim is to encourage public participation in the museum’s online and physical presence via social platforms such as blogging, FaceBook, YouTube, Flickr and Twitter. This sort of community ‘conversation’ with museums is relatively new and not without challenges. One word comments from online participants such as ‘awesome’, ‘cool’ ‘wow’ are regarded as closed remarks and lacking purpose, whereas constructive comments are open and invite further dialogue between participants.
Shelley said that in spite of the difficulties, the hugely positive outcomes for the Museum have been worth it. According to Karen, the talk offered practical ideas for integrating an online presence with museum business in a way that benefits both the museum and its community.
Shelley was in Australia courtesy of the Australian Museum and the Transformation in Cultural and Scientific Communications Conference held in Melbourne 5-6 March 2009.
