Black Rock fashion shoot

Published by Paula Bray on May 7, 2009 3 Comments

Photo Nº: 00x11077 (300K)

Tuscan-born Melbourne-based fashion photographer, Bruno Benini took this fashion shot at Black Rock, a bayside suburb of Melbourne, Victoria in 1966. It is one of several thousand fashion images in the Bruno Benini photography archive (1950-2001) that is being acquired by the Powerhouse Museum with funding assistance from the Commonwealth Government’s National Cultural Heritage Account. The photograph shows model Anne Hamilton wearing a dress created by Simona for Sportsgirl, the youth brand label and fashion outlet of Sportscraft, the iconic Australian fashion brand founded by Russian immigrant Wolf Bardas as Sportsleigh in 1914.

Photography by Bruno Benini
© Estate of Bruno Benini
Post by Anne-Marie Van de Ven, Curator

  • http://lifeasdaddy.typepad.com/lifeasdaddy/ Bob Meade

    I did not realise that Sportscraft had a history that long.

    Melbourne peeps would probably call Black Rock a “bayside” suburb rather than a seaside suburb.

  • http://www.powerhousemuseum.com Anne-Marie Van de Ven

    Thanks Bob
    That’s right, so we’ve changed it now.
    Anne-Marie

  • Janice Slater

    A gorgeous image….