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This photograph, from the Rousel archive, shows two signwriters from Rousel Studios standing on a suspended platform painting an advertising sign on a wall for Tooth’s K B Lager. The photograph is dated 1920s. Rousel Studios photographed many of their signs in public spaces, sometimes showing the process of production as well as the completed work. This shot gives an idea of the scale of the advertisement as well as the risk taken by the men who painted it, particularly when seen in a wider view, below.
The advertisement appears to have been positioned on Regent Street in Redfern, Sydney, near Central Railway. The distinctive architecture of the the Mortuary Station can be seen in the background on the left. The man posed standing on the footpath in the foreground may have been one of the studio’s proprietors.
According to the Powerhouse Museum collection records, the 1920s and 1930s were the high point of Rousel Studios, with the studio employing up to 26 tradesmen and artists during most of this time.
Post by Kathy Hackett, Photo Librarian
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