Monthly Archive for February, 2007

Sustainable is sexy and sex sells so what are businesses doing to be sustainable

Check this year’s Free Radicals series calendar at the bottom of the monthly talks page We are kicking off with a talk all about how sustainable is the new sexy to a business near you.

March 8th Smart business turns green.

Host Derek Williamson, science and sustainability educator, Powerhouse Museum

Panel (see below)
Dr Tony Stapledon, Stapledon & Co
Michael Bowen, Amcor
Tone Wheeler, Environa Studio
Alexandra Matyear, Witcher Matyear

Courtyard Cafe, Powerhouse Museum (enter via Macarthur St)
6pm, Thursday March 8, 2007
Free entry

This should be an enlightening discussion for anyone in business and anybody who wants to know what businesses they deal with should be doing for the environment. There are no more excuses.

Alexandra Matyear
Alexandra Matyear
Whitcher Matyear Architects

Having followed the road well travelled, from Architecture school, to Architectural employment then the establishment of Whitcher Matyear Architects in 2003 with Bernard Whitcher, all was going well with happy clients and a number of gorgeous buildings. However, this road was getting awfully unsustainable. Recently, Alex’s road took a turn towards’ Permaculture and Architecture’, a practical and creative design system that cares for people and the earth. Designing with living systems as well as built systems is absolutely fundamental to designing a sustainable future- it is also vastly more creative and colourful than designing only with bricks and mortar.

The scope for sustainable architecture embedded in Permaculture principles in regional and urban Australia is vast and exciting, and represents a key aspect of sustainable design practice: breaking down the isolated silos of specialised disciplines and responsibilities, to understand the ecological connection between natural and built systems.

Tony Stapledon
Dr Tony Stapledon
Stapledon and Co

A change leader with over 20 years’ experience in senior management and consulting, Tony Stapledon has particular knowledge and skills in organisational strategy and development, workplace change, and sustainability. He has qualifications in economics, industrial relations and human resource management, and architecture.

He is currently leading a project with the CRC for Construction Innovation, the Department of the Environment and Water Resources and the Australian Sustainable Built Environment Council to establish a web portal – Your Building – which will be the predominant national resource on sustainable commercial buildings in Australia.

Tony was formerly a Research Director at the Institute for Sustainable Futures at UTS and from 1984 – 2001 was a director of global design company Woods Bagot.

Michael Bown
Project Manager, Amcor

Michael has worked for Amcor for the past 17 years, across various Amcor sites and divisions. He has held various senior operational management roles and in more recent year has become involved in a number of energy and environmental projects.

His recent efforts at the Smithfield Fibre Packaging plant resulted in Michael being named the national Amcor “Energy Champion”.

Many of the energy and environmental initiatives Amcor has pursued within their global business have been engineering based solutions. The “Green Light” program which ran at Smithfield was focussed on using human capital to achieve a reduction in energy on the site by modifying the behaviour of the production & engineering team members.

The program was successful and added cost savings to the bottom line for the site. It also won a NSW state government “Green Globe” award and has also been recognised internationally with a “Golden Quill” award.

It is official: Green is the new black

Any one who knows me will tell you I’m no longer a pretty boy, I have been called sexy – but I’m not sure a grandmother in-law really should count in this conversation.

So it is with a degree of shock that I have noticed a trend toward green and sustainable becoming trendy, desirable and dare I say it sexy (I’m not the first so I dare). But read on and you will see it is official: Green is the new black.

All over the blogosphere we see it;

this from http://www.sijournal.com

American Apparel, the Los Angeles-based company that made its name with “sweatshop-free” manufacturing, is now the largest garment factory in the United States. Its risqué advertisements, often featuring young employees clad only in underwear, have helped make social and environmental issues sexy in the forebrains of young hipsters everywhere.

in the past this was more how we thought about it; from www.ihaveanidea.org;

Sustainability is a serious word. It’s about saving the world from ecological disaster. Getting humanity on track for survival. Heady, serious stuff best left to academics, Unions Of Concerned Scientists, and earnest tree huggers.

Sexy…now that’s a fun word. A word that implies pleasure. Tied to advertising, it’s a hook that’s been used to raise sales curves on everything from cars to cognac.

There’s a very, very big opportunity if we manage to somehow join these two words at the hip.

Why?

Two reasons. First, sustainability is the product differentiator of the very near future. Big companies are sniffing around it, trying to figure out how to best grab the critter. Meanwhile smaller, nimbler companies (and a few leaders like Toyota and Starbucks) are embracing it wholeheartedly. And profiting.

Second, it hasn’t been done properly. I don’t want to say why – that’s an article unto itself. But most sustainable products have somehow been positioned as things we must buy, not that we want to buy, or are enticed to buy.

I was comfortable with this austerity, perhaps a puritanical forebear left me a Spartan gene, I was somewhat happy to suffer for the common good.

But no longer.

A recent edition of Marie Claire magazine had a swag of the glitterati encouraging the thinking woman to take up the challenge to do something better for the world.

And then a colleague sent me this;

We are no longer sitting on the fence, but coming clean about our views. We are peeling things back, stripping things down, demanding that everything from luxury, to retail, to homes and interiors, take on a more essential and sustainable edge.

Get ready to meet the New Puritans, Conscience Consumers, Freegans and the Rights and Responsibilities Generation who want everything from smoking, to fatty foods, to excessive drinking outlawed.

from viewpoint magazine from a social trend analyst group in the UK called The Future Laboratory.

And then at the Academy Awards a drear little pic, more a powerpoint presentation than a movie, took the gong for best documentary. Now An inconvenient truth has been a wonderful success and done great things to advance the awareness and action on climate change, but an Oscar winner?? I think it won because even the Academy realises that Green is the new sexy.

However like all sexy things, they sell and where there are sales there are profits (and prophets) and that can lead some profiteers to make false or misleading claims. So beware the profits of hope, selling lean green sexy sustainable things. Remember that sustainable means more than just climate change, it means community, health, fair trade, water conservation, biodiversity…….

If you want to make green sexy it has to be sexy for all the right reasons.

Check out our next talk where local business people will talk about what local businesses are doing to be more sustainable and profitable.

The green bit will be sexy but no guarantees about the participants.

Generating electricity at home

Ecogeek has an article this week about alternative micro energy sytems for generating electricity at home.

Micro generation system for your house

These natural gas powered systems are efficient and effectively remove you from reliance on the grid. They also operate as co-generators, turning waste heat into home heating or water heating, both useful but perhaps not quite so here in Australia.

At last Decembers Free Radical discussion about energy for the future there was a strong feeling that until Australian governments force the addition of carbon emmission costs onto coal generated electricity the alternatives will struggle to be cost effective. This is protectionism at its worst. A strong established industry is being protected by the governments refusal to adequately protect the environment.

It is of course a difficult situation for any government, NSW gets 90% of its electricity from coal fired plants

State of the Environment report 2006

and 57% of all energy from coal.

State of the emvironment report 2006

In Australia the numbers are similar and for both the nation and NSW coal exports are major economic contributors. So any government that failed to take these into consideration would be negligent. But around the world there is already a significant backlash against coal and murmers of long term reducation in coal purchasing, how will this effect our economy and our lifestyles.

These are all serious concerns and it is good that the federal government is coming to a realisation that something needs to be done. But had they made a concerted effort even 10 years ago at the point there was significant support for accepting the greenhouse effect – we would be a long way toward creating both alternatives and better ways to use the coal we have. Australia has a long history of leading scienctific and technological advances, a history of celebrated innovation which has been undermined by repeated reductions in spending on research and education.

Significant programs to celebrate science and innovation like National science week have made much of Australian achievements but at the same time funding for research into any alternative to coal has been slashed. So rather than leading in solar energy – something surely Australia is world renowned for – we lag far behind countries like Germany with far fewer sunny days.

With the release of the Stern report and talk of economic impacts suddenly business and political leaders who have left us with this poor legacy are crying out for things to be done.

And yet we see proactive organisations five and ten years into plans for creating a profitable economy out of being sustainable. Australia lags in most of these – we are 3 years into the Westpac celebrated Equator principles, PriceWaterhouseCoopers have recently announced a target of carbon neutrality, Big Day Out will this year be carbon neutral. It is good that it is economic and trendy, but should we say any reason is a good reason.

Well yes because things need to be done – urgently to prevent serious tipping points being crossed. Any change is good change.

And

NO

No , because if we are only concerned with what is economic then we will not extend ourselves beyond the obviously profitable. Change will be slow, we will be conservative in holding onto the old and only those things that are trendy will be looked at. We could leave a future generation to survive rather than thrive.

We need to see sustainability as a wholistic thing, its not just economies, it’s not just greenhouse. Greenhouse is just the first thing we have massive attention for. But fisheries are dieing and we are paying little attention to them – biodiversity is effected by more than just greenhouse, social sustainability is effected by more than just economic prosperity.

We need to wake up to the fact that greenhouse is just one of a range of things which we are leaving in our legacy to the future.

And lets talk some more about world peace later.

Doomsday clock

Computers and greenhouse

An article in the Sydney Morning Herald identifies computers as a major contributor to greenhouse emissions.

A screen saver can add 50% to your computer electricity use

POWER consumption through corporate IT use accounts for 0.75 per cent of the world’s carbon dioxide emissions, according to research group Gartner. That’s nearly half the contribution made by the airline industry, a high-profile greenhouse ogre.

So what are businesses doing about it?

According to Gartner, by 2009 one-third of IT organisations will rank improved environmental sustainability as a top IT management issue to be included as a priority when buying new systems.

It is good to see that since I first wrote about carbon frugal computing, the focus has moved from the cost of the energy to the emissions associated with that energy. But in a greenhouse sense 2009 is a long way away and one third of organisations is not enough.

A quote in the article from chief technology officer for Sun Microsystems in Australia, Angus MacDonald, highlights the reason so many organisations are slow to respond to energy use as an environmental concern;

The clear conscience is the thing they like to talk about, but it is not the justification they use. What is starting to happen is that employees are starting to push this on their management.

It really doesn’t matter why people change as long as they do. As long as we all do. There are simple things you can do to reduce your computing energy use, either at home or work.

1. Most people don’t realise that there is no need to leave modern computers running continuously – switch them off or set them to hibernate after shorter periods of inactivity.
2. Switch off screen savers and simply send the machine to sleep.
3. At the end of a day at work -or night at home – ensure that all the peripherals are switched off at the wall, or connect to one powerboard to turn them all off at once. Those little lights all use electricity.

Your computer power board

4. Make sure that power adaptors are turned off at the wall – most continue to draw power even when the item they power or charge is turned off or even disconnected -if they feel hot they are using electricity.
5. Finally consider switching to Green power so that even your reduced electricity use comes from renewable sources and have no emissions.

In these simple ways we can all contribute to a more sustainable technology age.

Maybe we should talk some more about the paperless world first promised how long ago?

Government and Gaia

The current climate change crisis is one example of the interrelatedness of the Earth’s systems, showing that we can not change one aspect of the system without affecting other systems.

In the 1970’s biologist James Lovelock used the ancient word Gaia to name his observation (the Gaia theory at wikipedia or in the Journal of theoretical biology) that the geologic history of the world shows a tendency for systems of our planet to work to reduce the variability of things like climate. That in the long term ice ages bring about changes to restore warmer conditions and that dry periods bring changes which restore moister climates.

In the current situation we see that there are systems working to absorb the increased CO2 emissions of the last few decades. In fact only 50% of our greenhouse emissions tend to remain in the atmosphere – this is a good thing – effectively halving the effects of our emissions. It would seem that Gaia systems are working to reduce the effects of human activity.

Unfortunately there are many scientists who would suggest that these systems are reaching capacity, or that other changes are reaching a place where the systems no longer function. This is part of the idea of tipping points – those limits which when crossed will cause rapid changes.

Think of sitting at your end of a see-saw, the other person is much lighter than you so they are up in the air and you are down. If you move along your side of the see-saw toward the middle nothing changes. Until you reach that point where the forces are in balance and you feel your self moving very slowly upward.

Well that is the point we are at, CO2 is increasing, temperatures are rising and we are seeing the possible climatic effects of that warming.

If you were to slide just a little bit further forward the see-saw goes all out of balance and the see-saw changes tilt. You are no longer up, the tipping point has been reached. This is the point many scientists fear we are approaching or crossing.

Already studies like the Stern report are saying we have gone too far to prevent climate change, but that we are still in a position to make changes to prevent the extreme changes predicted by some climate modellers.

However if we do not make those changes and soon, the effect will be to take the atmospheric systems beyond tipping points that will have thousand year effects rather than hundred year effects.

This was a discussion that was had on the ABC “Science Show” recently, with well known scientists and commentators supporting the view that we are facing change and it is only the degree of change that remains to be decided.

And so In a year when people in NSW face two elections, for state and federal leadership climate will and should be a major consideration for electors. As Andrew Watson from University of East Anglia said during the science show;
Andrew Watson:

Democracy is not particularly effective at these kinds of problems. But like Winston Churchill said, it’s the worst solution but the only solution, the only type of government that we have. This is why it’s so important to pressurise governments. Individuals have to be concerned about this so that they are not only doing their own individual things to lower carbon emissions but they are making it so difficult for governments to govern unless they do something sensible about this.

If governments do not take this on, there will not be governance in 100 years time.

and Peter Cox, Met Office Chair in Climate System Dynamics Exeter University UK;
Peter Cox:

One of the things we have not got to yet, certainly not in the Western democracies, people are not yet voting on environmental issues, me included. And until we do that we won’t be using our ultimate leverage as individuals in democracies, which is to actually choose governments based on what they do and how they act with regard to the environment, and that to me is the key. We have to vote with our feet in that sense.

More on the Gaia hypothesis:

The really urgent idea behind the Gaia theories is not that the Earth is “smart.” This kind of metaphysical mumbo-jumbo only serves to pit the theologians against the scientists again and again. To appreciate what Gaia means for mankind, one does not have to view the Earth as a living being…the Earth’s corporality or sentience is really of no consequence to the most compelling implications of Lovelock’s theory.

Whether or not the Earth is alive, there are moral implications to the Gaia Hypothesis—namely, in terms of biodiversity, that the short-term gain of a species over its competitors may not be as important as the long-term gain offered by increased competition and biodiversity. As the only species smart enough to realize this, humanity has a special role in the ecosystem that is unprecedented in its history.

The idea is that humanity has undertaken all of its industrial progress without due consideration for the possibility that the by-products of our activities may be influencing a delicate ecological balance that is responsible for our ability to exist in the first place.

For simulators of the Gaia hypothesis – James Lovelock’s original Daisy World and other interesting ecology, population and mathematical modelling simulators visit gingerbooth.

But most importantly in the lead up to the election ensure that you are actively working to make sure that the continued economic development we all want will be achieved in ways that protect the environment from tipping over like a see-saw.



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