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Measuring wellbeing

What matters most in your life? Your health, family, money, lifestyle or the environment? The things you value will influence your actions. A society's values change over time, often triggered by the actions of individuals or small groups. This section shows how Australian public attitudes to the natural and urban environment have changed. Together with growing community involvement and government initiatives, the stage is set for a transition to a sustainable future.

For too long we have measured the country's wellbeing by its economic growth, which is just a measure of money exchanged. There are other measures that should be added, which recognise the value of our environmental and social wellbeing.

Since World War II the health of the nation has been measured by GDP. It is simply a measure of how much money has changed hands and makes no distinction between whether those financial transactions have had a negative or positive effect. While ever we focus on just dollars, we only get part of the picture. In many cases we actually get the wrong picture.


Transition to a sustainable future - showing the way

Benny Zable
'Work, consume, be silent, die' a grim warning on a suit worn and designed by mime artist Benny Zable at many protests. Environmental protesters shaped much of our current awareness in Australia. Over the years they have set the stage for the sustainability movement.
Photo by Powerhouse Museum (Sue Stafford)

Society’s attitudes can, and do, change. In 1914 it was the height of fashion to wear animal furs and bird feathers. From 1880 onwards, protesters urged consumer boycotts and lobbied governments to ban the use of Australian furs and feathers. Their activities resulted in legislation that now protects our wildlife. Mark Foy’s 1914 catalogue, Powerhouse Museum library.

Find out more about measuring well being by playing the Ecotown interactive- an exploration of sustainability indicators.
Ecotown interactive - click to find out more and play