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Analysis of Adobe/Macromedia Merger

May 5th, 2005 by Seb Chan

“Adobe’s purchase of Macromedia makes perfect sense, to allow it to achieve the scale needed to compete against operating system vendors; for that reason, it probably won’t raise anti-trust flags. The two companies have almost as small an overlap as when Aldus and Adobe merged, which resulted in Adobe unloading FreeHand to Macromedia. If the FTC cares at all, it may force Adobe to spin off GoLive, FreeHand, and Fireworks in favor of market leaders Dreamweaver, Illustrator, and Photoshop.”

From Toms Hardware Guide - http://www20.tomshardware.com/business/20050503/index.html

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Tags: General  Imaging  Interactive MediaNo Comments