Postcards (5), Sydney scenes, Sydney 2000 Olympic bid, card, Australia, 1991-1993
These postcards feature the logo of Sydney Olympics 2000 Bid Limited, and reflect its campaign to host the 2000 Olympic Games. A key element of this bid was the promotion of Sydney as a desirable destination for IOC delegates, athletes and tourists. These five postcards were created as giveaways to international VIPs, IOC delegates and interested parties. On the back of each postcard is the bid logo and a different text message from Rod McGeoch, emphasizing Sydney's cultural diversity, love of sports, experience in major events, environmental standards and the offer to pay the return airfares of athletes and officials.
The Sydney Olympics 2000 Bid Limited defined its image in 1992 when it selected a corporate theme, 'Share the Spirit', and held a protracted competition for a corporate logo. Eight local designers, including well-known artists like Ken Done, Ken Cato and Michael Bryce, submitted a total of almost sixty logo designs. Seemingly lacking a sense of energy and Indigenous references, these designs were rejected by all five judges: Rod McGeoch, Leo Schofield, Greg Daniel, Andrew Anderson and David Churches.
A second round of submissions saw the selection of Michael Bryce's new design - a multicoloured flash echoing the roofline of the Opera House, and random dots referencing Aboriginal dot painting. By this time, Bryce was already recognised for his work on sporting logos, having designed the logo for the 1982 Commonwealth Games in Brisbane. Soon after the selection, ISIS/FHA Design Company, in- house designers for Sydney Bid Limited, made some minor adjustments to Bryce's design.
In 1992, Bryce explained the informality of his logo, saying that he wanted to create an image that could be drawn simply in the sand - "no slide rule, no set square, no computer. If it can't be drawn by your fingers in the sand, then it's no good". Rod McGeoch, Chief Executive of Sydney Olympics 2000 Bid Limited, also warmed to this informality, explaining that the logo "set the creative tone of what the Sydney bid was all about. colourful, vibrant, youthful and energetic". Moreover, the resulting merchandise "gave the impression that everyone associated with the bid was a bright, upbeat person with a youthful outlook". This image would permeate preparations for the Games and the Games themselves.
Kept by SOCOG to document the bid.
Owned by the Olympic Coordination Authority/Sydney Organizing Committee for the Olympic Games, and donated to the Powerhouse Museum.