This polyester banner was made by Selby's Flags & Banners for the Sydney Olympic Broadcasting Organisation (SOBO). SOBO was the official broadcast company that provided all radio and television coverage of the Sydney Olympic Games. The banner illustrates the SOBO logo - a yellow Fluid Energy motif above a blue diamond. (The Fluid Energy motif consisted of concentric circles, and symbolised the Olympic Rings reflected in Sydney Harbour. It was a prominent part of the livery for the 2000 Olympic Games.) The banner appeared at either the International Broadcast Centre or other SOBO venues as part of the decoration and signage for the Games.

In 1996, the Sydney Organising Committee for the Olympic Games (SOCOG) established SOBO as a complete broadcast company and as Host Broadcaster of the Olympic Games. The organisation comprised an operating charter, a board of directors, and a corporate mission, and aimed to "provide outstanding levels of service to Rights Holding Broadcasters, and to produce more than 3400 hours of live, visually stunning and technically superior coverage of the Games of the New Millennium."

From 13 September to 1 October 2000, SOBO produced all television and radio coverage of Olympic competition for the 200 broadcasters that held rights to the Games. During this period, it was the largest broadcasting production company in the world, supporting 3300 local and international personnel across eight divisions: Executive, Production, Technical Operations and Engineering, Broadcast Information, Support Services, Venue Management, Business Affaires and Booking.

The International Broadcast Centre (IBC) was the hub of SOBO operations, and was equipped with 35 studios, 1600 broadcaster rooms, a commentary switching centre, a video archive and a satellite farm. Here, at Olympic Park, SOBO monitored 40 simultaneous international signals, and televised to a worldwide audience of around 30 billion people.

Made by Selby's Flags and Banners, Sydney, c.2000

Used by the Sydney Olympic Broadcasting Organisation during the Sydney 2000 Olympic Games.

Made for and owned by the Olympic Coordination Authority/Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after use in the Games.

Sydney Olympic Broadcasting Organisation banner, polyester, Olympic Games, Sydney, 2000, made by Selby's Flags and Banners, Sydney, c.2000

Banner for SOBO (Sydney Olympic Broadcasting Organisation), polyester, rectangular. Background white with lemon yellow swirls. SOBO logo at top of banner, "Sydney 2000" text logo underneath followed by the Olympic Rings. Black text: "Sydney Olympic Broadcasting Organisation". White tape loops for hanging banner. Manufacturers label "Selby's P.L / Flags, Banners, Flag Poles, Marquees / 1800241066 / Melb. Sydney Brisbane Adelaide".

Made: 2000

2001/84/468

2000

865 mm