Banner, venue decoration, Olympic Games, Sydney, 2000, synthetic material, designed by the Look of the Games Committee, made c. 2000
This plain vertical banner was designed by the Look of the Games Committee to decorate one of the indoor venues for the Sydney 2000 Olympic Games. Its colour, Sydney orange, came directly from the Sydney 2000 colour palette that reflected the contrasts of Australian culture and landscapes. Thousands of banners decorated Olympic venues and the city of Sydney during the Games, serving to unify public areas through a distinct visual theme. Their graphic designs, combining specific colours, motifs, grounds and logos, came from the Sydney 2000 branding package that symbolised the "energy and anticipation of the new millennium".
Conveying a sense of youth, energy and optimism, the Sydney 2000 branding package, or 'kit of parts', unified and enlivened all visual components of the Sydney Olympic Games. Developed in 1998 by the Look of the Games Committee, the kit was applied to all three dimensional objects that propped the Olympic venues, including signage, temporary architecture, fence fabric, banners and banner poles, press backdrops, the 'kiss and cry' area for gymnasts and sports equipment.
The kit contained both major and minor branding elements, including the Sydney 2000 trademark, 'Millennium Man' (a human figure formed from three boomerangs), the 'Fluid Energy' motif (a concentric design signifying the Olympic rings reflected in Sydney Harbour), a colour palette, typography, mascots, vignettes and pictograms. Individually, these elements referenced Australian culture and landscapes, and branded the Olympic Games with a uniquely Australian theme.
Collaborating with local councils, the Look of the Games Committee ensured that all civic ornamentation complied with this theme. It designed a range of official civic banners, which it sold to councils through a brochure and ordering form, 'Local Councils Look Catalogue - Look of the Games'. Similarly, it negotiated with the 'Look of the City of Sydney' that, led by Government Architect, Chris Johnson, decorated the Sydney cityscape for the Games.
This banner was designed by the Look of the Games Committee to decorate one of the indoor venues for the Sydney 2000 Olympic Games.
This banner is made from a synthetic material. Although it does not feature a manufacturer's label, it was probably made in Sydney in 2000.
The banner was used from 16 September to 1 October 2000 to decorate one of the indoor venues for the Sydney 2000 Olympic Games.
Made for and owned by the Olympic Coordination Authority/Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after the Games.