Banner, venue decoration, Olympic Games, Sydney, 2000, synthetic material, designed by the Look of the Games Committee, made by Evans Evans for SOCOG, Sydney 2000
This vertical banner was made by Sydney company, Evans Evans, in 2000 to decorate one of the indoor venues for the Sydney Olympic Games. Its design combines elements of the Sydney 2000 branding package, including the colour, Sydney cyan, the words, 'Sydney 2000', and the motif, 'Fluid Energy' that symbolised the Olympic rings reflected in Sydney Harbour. The banner was probably positioned in the line of television cameras because its colouring typically complimented television.
Jonathan Nolan, Program Manager of the Look of the Games Committee, described the importance of these props for the television audience: ".everything we do on the field of play is meticulously checked from all television angles, because we are dressing it for that audience of 4 to 5 billion, we are not dressing it for the people in the stadium. That's a secondary audience.Blue is the best backdrop for moving objects, particularly people".
Conveying a sense of youth, energy and optimism, the Sydney 2000 branding package, or 'kit of parts', unified and enlivened all visual components of the Sydney Olympic Games. Developed in 1998 by the Look of the Games Committee, the kit was applied to all three dimensional objects that propped the Olympic venues, including signage, temporary architecture, fence fabric, banners and banner poles, press backdrops, the 'kiss and cry' area for gymnasts and sports equipment.
The kit contained both major and minor branding elements, including the Sydney 2000 trademark (a human figure formed from three boomerangs), the 'Fluid Energy' motif, a colour palette, typography, mascots, vignettes and pictograms. Individually, these elements referenced Australian culture and landscapes, and branded the Olympic Games with a uniquely Australian theme.
Collaborating with local councils, the Look of the Games Committee ensured that all civic ornamentation complied with this theme. It designed a range of official civic banners, which it sold to councils through a book and ordering form, 'Local Councils Look Catalogue - Look of the Games'. Similarly, it negotiated with the 'Look of the City of Sydney' that, led by Government Architect, Chris Johnson, decorated the Sydney cityscape for the Games.
This banner was designed by the Look of the Games Committee to decorate one of the indoor venues for the Sydney 2000 Olympic Games. It was probably positioned within one of the sporting arenas where the principal colours, blue and cyan, suited the conditions of television.
This vertical banner was made by Sydney company, Evans Evans, in 2000 to decorate one of the indoor venues for the Sydney Olympic Games.
The banner was used from 16 September to 1 October 2000 to decorate one of the indoor venues for the Sydney 2000 Olympic Games. It was probably positioned within one of the sporting arenas where the principal colours, blue and cyan, suited the needs of television.
Made for and owned by the Olympic Coordination Authority/Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after the Games.