Object statement
Banner, venue decoration, Olympic Games, Sydney, 2000, polyester, designed by the Look of the Games Committee, made c. 2000
This vertical banner was designed by the Look of the Games Committee to decorate one of the indoor venues for the Sydney 2000 Olympic Games. It was made by the Sydney company, Selby's Pty Ltd, by screen-printing the design onto polyester fabric. In a four-year project, Selby's made most of the flags and banners for the Games, including street banners, torch relay banners, banners for licensees and test events and standard and over-sized flags.
Their design combines key elements of the Sydney 2000 branding package, including the colours Sydney lime and Sydney red, and an unusual and abstracted segment of the Sydney 2000 trademark, 'Millennium Man', a human figure formed from three boomerangs. The banner was probably positioned high above television cameras because its colours typically flared on television.
Conveying a sense of youth, energy and optimism, the Sydney 2000 branding package, or 'kit of parts', unified and enlivened all visual components of the Sydney Olympic Games. Developed in 1998 by the Look of the Games Committee, the kit was applied to all three dimensional objects that propped the Olympic venues, including signage, temporary architecture, fence fabric, banners and banner poles, press backdrops, the 'kiss and cry' area for gymnasts and sports equipment.
The kit contained both major and minor branding elements, including the Sydney 2000 trademark (a human figure formed from three boomerangs), the 'Fluid Energy' motif, a colour palette, typography, mascots, vignettes and pictograms. Individually, these elements referenced Australian culture and landscapes, and branded the Olympic Games with a uniquely Australian theme.
Collaborating with local councils, the Look of the Games Committee ensured that all civic ornamentation complied with this theme. It designed a range of official civic banners, which it sold to councils through a book and ordering form, 'Local Councils Look Catalogue - Look of the Games'. Similarly, it negotiated with the 'Look of the City of Sydney' that, led by Government Architect, Chris Johnson, decorated the Sydney cityscape for the Games.
This banner was designed by the Look of the Games Committee to decorate one of the indoor venues for the Sydney 2000 Olympic Games. It was probably positioned high above television cameras because its colours typically flared on television.
The banner was made by the Sydney company, Selby's Pty Ltd, by screen-printing the design onto polyester fabric. In a four-year project, Selby's made most of the flags and banners for the Games, including street banners, torch relay banners, banners for licensees and test events and standard and over-sized flags.
The banners were used from 16 September to 1 October 2000 to decorate one of the indoor venues for the Sydney 2000 Olympic Games. It probably appeared high above the line of television cameras as its colours did not on complement the needs of television.
Made for and owned by the Olympic Coordination Authority/Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after the Games.