Object statement
Corrals (4), 'Sydney 2000', coreflute, Sydney 2000 Olympic and Paralympic Games, designed by Dot Dash, Brisbane c.1999, made by Concept POP & Displays, Central Coast, 2000
These coreflute corrals (free-standing, A-frame barriers) were designed by Brisbane company, Dot Dash, to line sports arenas at the Sydney Olympic and Paralympic Games. Their graphic designs combine the Sydney 2000 trademark and Fluid Energy motif (a concentric, water-like design) and reflect the branding package that established a visual theme for the Games. The Central Coast company, Concept POP & Displays, manufactured these and most other coreflute corrals and panels for the Sydney 2000 Games.
Experienced in developing wayfinding devices, Dot Dash adopted a fresh and broad approach for its work on the Sydney 2000 Games. Its new vision would include the standard maps, banners and signage as well as some atypical tools that would help to situate spectators at the Games. These would encompass media backdrops, fields of play, sports equipment, ground graphics and 30 major entry towers (9- metre, timber structures that resembled lifesavers' chairs and served as entrances, watchtowers, signposts, information bases and night- time beacons).
By September 2000, Dot Dash had created 47,000 signs, 9,000 banners, 4,500 flags, 19,500 metres of corral and fascia treatments, 4,500 square-metres of ground graphics, 44,000 metres of fence fabric, 2,000 square metres of printed decals, 50 media backdrops, 30 major entry towers, 300 sports equipment treatments and around 200 custom-built installations. More broadly, it had developed wayfinding strategies; designed signage and banners (both for competition and non-competition venues); and had drafted maps of venues and key sites around Sydney. These tools would contribute to a uniform image of Sydney and the Olympic Games, and would help to guide athletes, spectators, staff, volunteers and residents through Sydney.
These coreflute corrals (free-standing, A-frame barriers) were designed by Brisbane company, Dot Dash, to line fields of play at the Sydney 2000 Olympic Games. Their graphic designs combine the Sydney 2000 trademark and Fluid Energy motif (a concentric, water- like design) and reflect the branding package that established a visual theme for the Games.
Central Coast company, Concept POP & Displays, manufactured these and most other coreflute corrals and panels for the Sydney 2000 Games. The extensive project commenced in early 2000 and finished in mid September, just weeks before the Games opened. The company undertook similar work eighteen years earlier for the 1982 Commonwealth Games in Brisbane.
These coreflute corrals (free-standing, A-frame barriers) were used to line sports arenas at the Sydney 2000 Olympic and Paralympic Games.
Made for and owned by the Olympic Coordination Authority/Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after use in the Games.