Object statement
Fascia panel (2 parts), 'Games of the New Millennium', coreflute, Olympic Games, Sydney, 2000, designed by Dot Dash, Brisbane c.1999, made by Concept POP & Displays, Central Coast, 2000
Made by Concept POP & Displays at the Central Coast and designed by Dot Dash of Brisbane, this coreflute panel helped to decorate and demarcate a field of play at the Sydney 2000 Olympic Games. Its graphic design combines an aqua surface with a yellow trajan typeface and reflects the branding package that created a unified image for the Sydney 2000 Games. At 4.68 metres wide, this was one of many fascia panels to enliven the sports arenas - its blue colouring was intended to be most noticeable to the television audience.
Experienced in developing wayfinding devices, Dot Dash adopted a fresh and broad approach for its work on the Sydney 2000 Games. Its new vision would include the standard maps, banners and signage as well as some atypical tools that would help to situate spectators at the Games. These would include media backdrops and graphics for the fields of play, sports equipment and the 30 major entry towers (9- metre, timber structures that resembled lifesavers' chairs and served as entrances, watchtowers, signposts, information bases and night- time beacons).
By September 2000, Dot Dash had created 47,000 signs, 9,000 banners, 4,500 flags, 19,500 metres of corral and fascia treatments, 4,500 square-metres of ground graphics, 44,000 metres of fence fabric, 2,000 square metres of printed decals, 50 media backdrops, 30 major entry towers, 300 sports equipment treatments and around 200 custom-built installations. More broadly, it had developed wayfinding strategies; designed signage and banners (both for competition and non-competition venues); and had drafted maps of venues and key sites around Sydney. These tools would contribute to a uniform image of Sydney and the Olympic Games, and would help to guide athletes, spectators, staff, volunteers and residents through Sydney.
This coreflute panel was designed by Brisbane company, Dot Dash, in around 1999. Its graphic design combines an aqua surface with a yellow trajan typeface and reflects the branding package that created a unified image for the Sydney 2000 Games. At 4.68 metres wide, this was one of many fascia panels to enliven the sports arenas - its blue colouring was intended to be most noticeable to the television audience.
From early 2000 to September 2000, the Central Coast company, Concept POP & Displays, made this and most other coreflute signage for the Sydney Olympic and Paralympic Games. The company undertook similar work eighteen years earlier when it manufactured signage for the Brisbane Commonwealth Games.
This coreflute panel was one of many that were used to decorate and demarcate a field of play at the Sydney 2000 Olympic Games.
Made for and owned by the Olympic Coordination Authority/Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after use in the Games.