Map, 'Millennium Marquee', laminated foam board, Olympic Games, Sydney, 2000, designed by Dot Dash, Brisbane c.1999, made by Photobition, Sydney 2000
Titled 'Millennium Marquee', this foam-mounted and laminated map guided sponsors to an exclusive hospitality centre at Sydney Olympic Park during the Olympic Games. Here, sponsors entertained corporate guests close to the Olympic competition. (United under the title, 'Team Millennium Olympic Partners', these sponsors included Coca-Cola, McDonalds, Fuji, Xerox, Ansett, Westpac and AMP.) Like all other Games maps, this example was designed by Dot Dash of Brisbane and made by Photobition of Sydney in July 2000. Dot Dash also devised the set of map icons that identify key venues and amenities.
Ranging from signage and maps to flags and banners, wayfinding devices were essential for guiding the vast crowds of people in Sydney during the Games. Many built environments, including competition venues, the Main Press Centre, the Athletes' Village, Media Village, transport interchanges and civic spaces, featured distinctive elements of the Sydney 2000 wayfinding system. Underlying the system, a consistent set of colours, symbols, typography, language and materials coordinated wayfinding devices and standardised their interpretation. (Recurring features included yellow grounds, blue typefaces, blue and white pictograms and aluminium frames.)
From 1998 onwards, Brisbane company, Dot Dash, worked in concert with the Sydney 2000 Image Department to develop signage complimentary to the Games' Kit of Parts - the formal set of colours, motifs, typefaces and other visual elements that would brand the Games. These characteristics, and most notably the use of Sydney yellow, Sydney aqua and the Helvetica typeface, would tie the wayfinding devices to the Games' broader visual theme.
Experienced in developing wayfinding devices, Dot Dash decided to adopt a fresh and broad approach for its work on the Sydney 2000 Games. Its new vision would include the standard maps, banners and signage as well as some atypical tools that would help to situate spectators at the Games. These would encompass media backdrops, fields of play, sports equipment, ground graphics and 30 major entry towers (9-metre, timber structures that resembled lifesavers' chairs and served as entrances, watchtowers, signposts, information bases and night-time beacons).
By September 2000, Dot Dash had created 47,000 signs, 9,000 banners, 4,500 flags, 19,500 metres of corral and fascia treatments, 4,500 square-metres of ground graphics, 44,000 metres of fence fabric, 2,000 square metres of printed decals, 50 media backdrops, 30 major entry towers, 300 sports equipment treatments and around 200 custom-built installations. More broadly, it had developed wayfinding strategies; designed signage and banners (both for competition and non-competition venues); and had drafted maps of venues and key sites around Sydney. These tools would contribute to a uniform image of Sydney and the Olympic Games, and would help to guide athletes, spectators, staff, volunteers and residents through Sydney.
In 1999, Brisbane company, Dot Dash, designed all maps and map icons for the Sydney 2000 Games.
Photobition of Sydney made all Games maps in July 2000.
Titled 'Millennium Marquee', this foam-mounted and laminated map guided sponsors to an exclusive hospitality centre at Sydney Olympic Park during the Olympic Games. Here, sponsors entertained corporate guests close to the Olympic competition.
Made for and owned by the Olympic Coordination Authority/Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after use in the Games.