Booklet, ticketing and wayfinding information, Olympic Games, Sydney, 2000, paper, made for SOCOG c.2000
This seven-page booklet explains the ticketing system and the series of 34 pictograms that assisted wayfinding at the Sydney 2000 Games. Its colour illustrations describe each component of the ticket, including the directional information at the ticket's top and bottom. Identical booklets would have been distributed as instructional guides to Spectator Services - a volunteer force that worked at Olympic venues to direct spectators and to check tickets. Its simple design ensured that the illustrations and instructions were readily understood.
The 34 pictograms, which appear individually on the tickets, were designed in 1998 as part of the branding package for the Sydney 2000 Olympic Games. Based upon the Sydney 2000 trademark, 'Millennium Man', they represent a stylised human figure (made from a circle and three boomerangs) participating in an Olympic sport or discipline. The pictograms were designed to transcend language barriers so that athletes, officials and spectators from around the world could interpret their meaning. Apart from appearing on Olympic ticketing, the pictograms also featured on signage and other wayfinding devices at the Games.
The gold fringes of the tickets included other essential information, such as the name, date, time and venue of the event, the price of the ticket and the holder's stand and seat number. The barcode and number at the base of the ticket were checked by Spectator Services for validation.
The tickets themselves were designed in 1999 by the Sydney company, ing Marketing and Advertising, as part of a SOCOG competition. Their work reflected the visual theme for the Sydney 2000 games, which expressed energy, youth and optimism for the future, and influenced most aspects of Games operations. Olympic tickets, which passed through the hands of millions of spectators, were some of the most prolific mediums for conveying this theme. They combined bold colours from the Sydney 2000 colour palette, a hologram that signified authenticity, and the Fluid Energy graphic that celebrated the waters of Sydney Harbour and denoted the Sydney 2000 Games.
The tickets for the Sydney 2000 Olympic Games were designed by ing Marketing and Advertising in 1999 as part of a SOCOG competition. The 34 pictograms, which appear individually on the tickets, were designed in 1998 as part of the branding package for the Sydney 2000 Olympic Games. Based upon the Sydney 2000 trademark, 'Millennium Man', they were designed to transcend language barriers so that athletes, officials and spectators from around the world could interpret their meaning.
The booklet was made for SOCOG in around 2000.
Spectator Services, a component of the volunteer force, would have used this booklet as a guide for directing spectators and checking tickets.
Made for and owned by the Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after the Games.