Fence fabric, Olympic Games, Sydney, 2000, nylon, made by Faber flags and Banners, Amsterdam, Netherlands, c.2000
This long piece of nylon fabric (15.64 metres each in length) was made by Faber Flags & Banners of Amsterdam to line fences at the Sydney 2000 Olympic Games. Its design combines many elements of the Sydney 2000 branding package, including the colours, Sydney blue and Sydney aqua, the motif, 'Fluid Energy', the words, 'Sydney 2000, and the Olympic rings. These items complement the thousands of banners that decorated Sydney streets and Olympic venues during the Games.
Conveying a sense of youth, energy and optimism, the Sydney 2000 branding package, or 'kit of parts', unified and enlivened all visual components of the Sydney Olympic Games. Developed in 1998 by the Look of the Games Committee, the kit was applied to all three dimensional objects that propped the Olympic venues, including signage, temporary architecture, fence fabric, banners and banner poles, press backdrops, the 'kiss and cry' area for gymnasts and sports equipment.
The kit contained both major and minor branding elements, including the Sydney 2000 trademark, the 'Fluid Energy' motif, a colour palette, typography, mascots, vignettes and pictograms. Individually, these elements referenced Australian culture and landscapes, and branded the Olympic Games with a uniquely Australian theme.
Collaborating with local councils, the Look of the Games Committee ensured that all civic ornamentation complied with the Sydney 2000 theme. It designed a range of official civic banners, which it sold to councils through a book and ordering form, 'Local Councils Look Catalogue - Look of the Games'. Similarly, it negotiated with the 'Look of the City of Sydney' that, led by Government Architect, Chris Johnson, decorated the Sydney cityscape for the Games.
This fabric was designed by the Look of the Games Committee to line fences during the Sydney 2000 Olympic Games. It combines elements of the Sydney 2000 branding package, including the colours, Sydney blue and Sydney aqua, the motif, 'Fluid Energy', the words, 'Sydney 2000' and the Olympic rings.
This nylon fence fabric was made by Faber Flags & Banners of Amsterdam, Netherlands.
The fabric was used from 16 September to 1 October 2000 to line fences during the Sydney 2000 Olympic Games.
Made for and owned by the Olympic Coordination Authority/Sydney Organising Committee for the Olympic Games, and donated to the Powerhouse Museum after the Games.