Computer, Apple IIc, plastic / glass / metal / electronic components, designed by Hartmut Esslinger, made by Apple Computer Inc, Cupertino, California, United States of America, 1984
The Apple IIc is the first Apple product to display all the attributes of the Snow White design language developed by Hartmut Esslinger's frogdesign. In the early 1980s Steve Jobs set up a design competition to find the best candidate for the role of Industrial Design for Apple. Hartmut Esslinger's frogdesign group were successful and in 1981 frog was relocated from Germany to North America to undertake this work.
The Snow White design scheme uses horizontal and vertical stripes on enclosures giving an illusion of reduced size and volume to the parts; a three dimensional Apple logo is inlaid into product cases; the colour scheme was off white or 'Fog' and later 'Platinum' or warm grey; the product name is printed onto the surface and the surface texture is minimised.
The release of Apple products in this new guise helped transform Apple into a global brand with a unified product and corporate identity. Esslinger had previously achieved similar results in the 1970s with his Frog groups design work for Wega, Sony and Louis Vuitton.
The Snow White language was phased out around 1990 after which Apple product lines proliferated and the styling of products appeared to suffer until 1996 - when Jobs returned and the dominance of product design was reinstated.
Campbell Bickerstaff, 2012
The Apple IIc computer was designed by Hartmut Esslinger and made by Apple Computer Inc in Cupertino, California, United States of America.
The Apple IIc was an extremely popular machine selling over 400,000 units before the end of 1984. Introduced along with the Mac in January 1984 it assured existing Apple II customers that the Apple II line of products would not disappear in the Macintosh revolution. Apple II products continued to bring in the higher portion of Apple revenue until the early 1990s when the Macintosh line finally overtook.
This particular unit was purchased by a friend of the donor living in Guam and Hawaii in 1984 and used as a personal computer. It was their first computer. It was retained by the donor in 1995 (saved it from being thrown out) and remained unused and in storage until being offered to the Museum in 2012.