This postcard is part of a collection made by Amy and Lindy Hall of West Maitland, New South Wales, between 1905 and 1925. Consisting of over 750 postcards, mainly of Australian and United Kingdom scenes, it was donated to the Museum by Cedric Bullard in the late 1960s. These postcards are among some of the earliest picture postcards produced by private companies in Australia. Even though the private printing of postcards was allowed in 1898, few were collected prior to the 1905 decision to divide the card, allowing a picture on the front and message and address on the back.

This change made it far more attractive to collect postcards and it is really from this date that Australian cards became part of the global trend of collecting and exchanging cards. The trend appears to have started during the Paris Universal Exhibition of 1889, but these postcards represent the hey-day of early collecting in Australia. The collection contains examples published by well-known Australian photographers such as the Falk, Crown and Kerry Studios along with rarer examples produced by amateurs.

Geoff Barker, Curatorial, December, 2012

References
Picture Postcards in Australia, 1898-1920, David Cook

This postcard was sent to Linda Hall, West Maitland, New South Wales, Australia in 1910.

A postcard, photographic print of the beach in Forster, made of paper and silver gelatine. The front of the postcard features an image of a beach with sand in the foreground and background and a mountain range in the background. In the centre bottom of the image there is text in beige ink reading 'The Beach. / Forster.' and on the left 'Kerry. / 3877.'. On the reverse of the postcard there is message to the recipient 'Miss Linda Hall' expressing 'love and best wishes for many happy returns of the day' from 'Rosa, Baby Harry and Charles'. In the top right corner on the reverse there is a 1 pence New South Wales postage stamp in red featuring the New South Wales coat of arms.

Made: 1910

See Description.

96/150/1-27

1910

85 mm

134 mm