This postcard is part of a collection made by Amy and Lindy Hall of West Maitland, New South Wales, between 1905 and 1925. Consisting of over 750 postcards, mainly of Australian and United Kingdom scenes, it was donated to the Museum by Cedric Bullard in the late 1960s. These postcards are among some of the earliest picture postcards produced by private companies in Australia. Even though the private printing of postcards was allowed in 1898, few were collected prior to the 1905 decision to divide the card, allowing a picture on the front and message and address on the back.

This change made it far more attractive to collect postcards and it is really from this date that Australian cards became part of the global trend of collecting and exchanging cards. The trend appears to have started during the Paris Universal Exhibition of 1889, but these postcards represent the hey-day of early collecting in Australia. The collection contains examples published by well-known Australian photographers such as the Falk, Crown and Kerry Studios along with rarer examples produced by amateurs.

Geoff Barker, Curatorial, December, 2012

References
Picture Postcards in Australia, 1898-1920, David Cook

This postcard was sent to Linda and Amy Hall, West Maitland, New South Wales, Australia in 1907.

A postcard, photo mechanical print of a coastal scene. The front of the postcard features an image of the sea with land in the top right and a flat rock in the bottom left. The image is surrounded by a white border featuring a pattern of roses, leaves and vines. In the bottom left of the image there is text in white ink reading 'SERIES 66. / COAST SCENES SYDNEY. / THE LONG ROLL OF THE PACIFIC.' and in the bottom right there is text in white ink reading 'KERRY COPYRIGHT'. The reverse of the postcard features a message to the recipients expressing good wishes for the coming year. In the top right corner on the reverse there is a 1 pence New South Wales postage stamp in red featuring the New South Wales coat of arms.

Made: 1906 - 1926

See Description.

96/150/1-6

1906 - 1926

90 mm

138 mm