Poster, 'Tin Man', paper, designed by Bruce Weatherhead, Melbourne, Victoria, Australia, 1970-1971
This slightly off-beat poster design by Bruce Weatherhead is typical of the colourful and playful 1970s poster designs that emerged out of the psychedelic graphic era of the late 1960s, and stylistically they reflect that counter-culture era.
The poster also reflects the influence of British and American psychedelic pop posters, and the playful, humorous style of Swiss international post-modernism which boldly used form, colour, image and type to communicate ideas.
The poster is a rare surviving example of 1970s Australian poster art. It strengthens the Museum's poster collection which is strongest in screen printed community-based protest poster designs of the 1980s.
The poster also relates to other themes and objects in the collection - to the emergence of a market for International and Australian design locally, to the emergence of an Australian culinary culture, and to the 1960s poster Weatherhead designed for a Henry Talbot photography exhibition in 1968 (displayed in the Museum's 'In your face: contemporary graphic design' exhibition of 2006) - see 92/1256-1/12.
Poster designed by Bruce Weatherhead in Melbourne, Victoria during 1970-1971.
From the personal archive of the designer. This poster was used to promote Thesaurus, an inner-city design retail outlet in Melbourne, Victoria.
Bruce Weatherhead was elected into the Paperpoint / Australian Graphic Design Association (AGDA) Hall of Fame, along with Alex Stitt and Dahl and Geoffrey Collings, in 2002.