Powerhouse Museum Collection Search 2.53
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User keywords, or 'tags', are words added to object records by other users to enhance their discovery. You can add keywords that may be useful in helping others find this object.

We are experimenting with tagging because sometimes museums describe objects in language that is highly specialist and user added keywords are useful in bridging the 'semantic gap' between the language of the museum and that of the user.

Any keywords listed have been added by other users like yourself. You can click on them to use them as search terms to dicover other objects. User tags
Here you can find links to other objects in our collection that belong to the same formal classification categories as the object you are viewing. Similar objects
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'Autogenerated tags' are a new feature that we are testing. These tags are generated by passing the object record through the OpenCalais service from Reuters. This service makes a 'best guess' at the names, places, companies and specialist terminolgy that is in the text of the object records.

By clicking on a tag you can find all other collection records related to that person, place or company.

Because the tags are autogenerated there are likely to be some errors. If you spot one of these then please flag the tag for deletion by clicking the 'x'. Auto-generated tags: [Beta]

85/2326 Radiogram, Braun SK55 Phonosuper radio & record player combination, metal/plastic/timber/ electronic components/rubber, design by Hans Gugelot and Dieter Rams, Braun A G, West Germany, 1963
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Object statement
Radiogram, Braun SK55 Phonosuper radio & record player combination, metal/plastic/timber/ electronic components/rubber, design by Hans Gugelot and Dieter Rams, Braun A G, West Germany, 1963
The Significance Statement summarises why an object is important and places it in a social and cultural context. An object may be significant for various reasons, including: historical use, rarity, design/aesthetics, new technology or changes in society. Statement of significance
The Braun Phonosuper (nickname in design community "Snow White's coffin") was a late 1960s design from Hans Gugelot and Dieter Rams (of the Ulm school). The German manufacturer Braun employed designers to refashion products and the companies image. This type of reinvention of corporate identity was tied to product and market differentiation, consummer aspiration and identity. Other companies to pursue this type of corporate /product identity tie-in include Olivetti and IBM.

 This text content licensed under CC BY-NC.

Description
Radiogram, Braun, 'SK4' Phonosuper radio & record player combination, metal/plastic/timber/ electronic components/rubber, design by Hans Gugelot and Dieter Rams, Braun A G, West Germany, 1956-1960

Hans Gugelot was a lecturer at the Ulm school, however Dieter Rams was a full-time employee of the Braun Company.
Made: 1963
The Registration Number of an object is a unique identifying number applied by the museum at the point of acquisition. Current numbering format comprises the year of acquisition, followed by a sequential number. For example, '2007/45' is the Registration Number that represents the 45th acquisition in the year 2007. Registration number
85/2326
Production date
1963
Height
245 mm
Width
290 mm
Depth
585 mm

 This text content licensed under CC BY-SA.
Acquisition credit line
Purchased 1985
Short persistent URL
Concise link back to this object: http://from.ph/39249
Cite this object in Wikipedia
Copy and paste this wiki-markup:

{{cite web |url=http://from.ph/39249 |title=85/2326 Radiogram, Braun SK55 Phonosuper radio & record player combination, metal/plastic/timber/ electronic components/rubber, design by Hans Gugelot and Dieter Rams, Braun A G, West Germany, 1963 |author=Powerhouse Museum |accessdate=25 May 2013 |publisher=Powerhouse Museum, Australia}}


Copyright
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Object viewed 5137 times. Parent IRN: 2109. Master IRN: 2109 Img: 3991 Flv: H:768px W:1024px SMO:0 RIGHTS:.