While our digitisation project is well underway with 80% of collection objects currently listed online, there is much more work to be done. Your donation will assist the Powerhouse to add high quality photographs and full background information for the 50% of online objects with incomplete listings.
Started in 1879, the collection captures the ideas and technologies that have changed our world and the stories of the people who created them. As well as adding objects of significance to the collection, the Museum has the enormous task of maintaining and conserving the objects under its care.
85/2326 Radiogram, Braun Phonosuper radio & record player combination, metal/plastic/timber/electronic components/rubber, Braun A G, West Germany, 1956-1960
The Braun Phonosuper (nickname in design community "Snow White's coffin") was a late 1960s design from Hans Gugelot and Dieter Rams (of the Ulm school). The German manufacturer Braun employed designers to refashion products and the companies image. This type of reinvention of corporate identity was tied to product and market differentiation, consummer aspiration and identit. Other companies to pursue this type of corporate /product identity tie-in include Olivetti and IBM.
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