Bicycle headlamp kit and packaging, with handlebar and acrylic stand, 'Gator', plastic / metal / paper, designed by Catalyst Design Group / Knog Pty Ltd, Melbourne, Victoria, Australia, 2005-2006, made in China for Knog, 2008
The Gator is an example of outstanding Australian product design. It received the Australian Design Award of the Year, Powerhouse Museum Selection and a Silver IF Award for Eurobike in 2007. This high-powered LED bike light has both wide and spot beams. A handlebar mounted keypad allows the rider to control each lamp's brightness and function. Powered by a rechargable lithium-ion battery, Gator burns at full brightness for four hours and as a beacon for a further 2000 hours. It can be attached to any diameter bike bar or frame without the use of tools. The judges of the 2007 Australian Design Awards commented on the Gator: 'This is design born from passion, excellence and immense commitment to detail. It is emotive, versatile, functional and well finished with quality materials. It doesn't follow trends or existing forms - it stands up on its own merits with purposeful visual branding.' (Australian Design Awards Yearbook 2007)
Designed by Melbourne industrial design firm Catalyst Design Group, the Knog range of bicycle lights and accessories represent an innovative business approach by an Australian industrial design firm. Catalyst created Knog in 2002 as a unique cycling brand that was fun and design-oriented, but would also appeal to cycling commuters. By designing and manufacturing their own proprietary brand, Catalyst could ensure consistent work flow as business cycles varied in their contract work. In 2006-2007 sales revenue for the brand almost quadrupled, with a revenue of $3.2 million. By 2008 the company had more than 80 products selling in over 30 countries including lights, gloves, bags and bike luggage, and the firm spent 60 per cent of its time designing products for Knog.
The first dedicated Knog retail store opened in Melbourne's Chapel St in 2008, reflecting the status of Knog as a fashion and lifestyle brand. The Knog lights also represent a wider trend of promoting design and lifestyle to create a new market for cycling products, as exemplified by designers such as Marc Newson and Ross Lovegrove designing for Danish bicycle company Biomega.
Designed by Catalyst Design Group and Knog Pty Ltd, Richmond, Melbourne, Vic, 2005-2006.
Made in China for Knog Pty Ltd, 2008.
This Gator bicycle lamp (model 605) contains three LEDs. There are two high-powered 3 watt lamps (wide and spot beams) and a 5mm beacon LED. The lamps are mounted inside a cast aluminium chassis encased in compression moulded silicon. Powered by a rechargable lithium-ion battery, the Gator burns at full brightness for four hours and will run the beacon LED for a further 2000. The unit is controlled from a handlebar mounted three-button keypad allowing the rider to individually control each lamp's brightness and function. It can be attached to any diameter bike bar or frame without the use of tools.
The technical challenge to develop the Gator was to harness the power of high-powered LED lamps in a small, aesthetically pleasing package. The 12 month development process addressed issues of light, size, power, heat and mass manufacture.
In 2008 the Gator was available in three different models, with two or three LEDs, ranging in price from $240 to $450.
The 2008 Knog catalogue advertised the Gator 605 as a "megablastic hi powered LED lamp". The quirky, slightly risque text continues, comparing the Gator to impotence medication commonly advertised by email : "Some advice from today's spam: 'all girls like the big guys'. This is according to Kristi Goins, who's got some fantastic herbal meds to increase your wang size and 'be full of energy and fill your partner with it!' If only Kristi knew about the Gator 605 Â? it's got so much energy it fills everyone with 'it' for four long hours. Better still it only takes a flash to recharge before it can do it all again."
KNOG products are designed and produced by Hugo Davidson, Mal McKechnie, Craig Stevens, Joelene Tee, Libby Christmas, Chris Bilanenko, Paul Daniel and Michelle Muller at Catalyst Design Group, Australia.
The Gator received the Australian Design Award of the Year, Powerhouse Museum Selection, and a Silver IF Award for Eurobike in 2007. A Gator was displayed in the Australian Design Awards exhibition at the Powerhouse Museum from July 2007- June 2008. This Gator was donated to the Museum's collection as a complete example of the product and its packaging at the conclusion of the exhibition, it was not displayed or used. The handlebar and acrylic stand were used in the Australian Design Awards exhibition at the Powerhouse Museum to display a sample of the Gator.
Over 200 products were entered in the Australian Design Awards in 2007. The judging panel recommended 32 of these products receive an Australian Design Mark and of these, 15 products for an Australian Design Award. The products receiving the Australian Design Award were announced at a dinner and awards ceremony on 11th May 2007 at the National Gallery of Victoria.
According to the 2007 Australian Design Awards Yearbook: 'to win the Australian Design Award of the Year is to receive the highest national achievement of design excellence available to the Australian design industry. The winner is considered to be of a world class calibre, over and above all other Australian Design Award recipients in the same year.'
The judges of the 2007 Australian Design Awards commented on the Gator: 'This is design born from passion, excellence and immense commitment to detail. It is emotive, versatile, functional and well finished with quality materials. It doesn't follow trends or existing forms - it stands up on its own merits with purposeful visual branding.' (Australian Design Awards Yearbook 2007)
The Knog range of bicycle products is designed by industrial design firm Catalyst Design Group in Melbourne. Catalyst Design Group was founded in 1989, current Directors are Hugo Davidson and Malcolm McKechnie. Knog was established by Catalyst in 2002 and the first products were lights for the ends of bicycle handlebars and a range of bags. In 2006-2007 sales revenue for the brand almost quadrupled, with a revenue of $3.2 million. By 2008 the company had more than 80 products selling in over 30 countries.
McColl, G. (2007, September 3rd), 'Ride the fast track', IP Australia Designs Centenary website, retrieved 3rd October 2008 from http://www.ipaustralia.gov.au/designscentenary/news/news_06.html