Powerhouse Museum Collection Search 2.53
Category history:
   

Support the Powerhouse with a tax-deductible gift

Make a donation
Numismatics > Badges

+ 2009/27/1 Badges (89), charity, celebrat...
+ 89/451-18 Badges (46), Union, Barrier In...
+ 86/1696-1 Badge, NRMA 50 Years Member, m...
+ 2008/50/9 Badge, Friends of Johnny O'Kee...
+ 95/156/5 Badge, Red Cross, metal, maker ...
+ N13019-2 Badge, Repatriation Day, State ...
+ N20434 Badge, "No Conscription" tin plat...
+ N20435 Badge, 'Yes World War I Referendu...
+ N20096 Badge, Australia : NSW. Shipwrigh...
+ N20217 Badge, Australia: NSW, commemorat...
+ N20636 Badge, Australia. Hat badge, mili...
+ N21251 Badge, Australia: NSW, military. ...
+ N20995 Badge, Australia: NSW. Iluka Scho...
+ N19877 Badge, Australia: NSW. Centenary ...
+ N19878 Badge, Australia: NSW. Centenary ...
+ N21383 Badge, Australia, World War 1 c. ...
+ N21421-9 Badge, Australia, World War I. ...
+ N21421-10 Badge, Australia, World War I....
+ N21421-11 Badge, Australia, Adelaide, Wo...
+ N21421-12 Badge, Australia, World War I....
+ N21452 Badge, Australia, World War I. Pa...
+ N21478 Badges (10), covering political, ...
+ N20633 Badge, Australia. Hat badge, mili...
+ N21420 Badge, Australia, World War II. "...
+ N21421-4 Badge, Australia. "For The Sick...
+ 89/451-25 Badges (46), Union, Barrier In...
+ 89/451-37 Badges (46), Union, Barrier In...
+ 2010/37/8 Badges, (8), Trans Australia A...
+ 89/451-7 Badges (46), Union, Barrier Ind...
+ H4954 Badges (24), cellulose acetate / c...
+ H6377 Rank badge, fifth rank civil offic...
+ 86/1696 Badge and accessories (4), NRMA,...
+ 2013/71/1 Badge, Mickey Mouse 'Steamboat...
+ 86/784-4 Badge, "Navy Day Adelaide Octob...
+ 86/784-5 Badge, "Win the War League"...
+ 86/1134 Badge, education, commemorating ...
+ 86/1139 Badges (2), education, commemora...
+ 86/1180 Badge, education, commemorating ...
+ 86/1181 Badge education, commemorating K...
+ 86/1362 Badge, Centenary of Collarenabri...
+ 86/1365 Badges (2), Centenary of Coolamo...
+ 87/322 Badge, Commemorative, Education, ...
+ 87/323 Badge, commemorative, education, ...
+ 87/526 Medallions (2) & badge, commemora...
+ 87/526-3 Badge, Heathcote Public School ...
+ 87/320-12 Badge, The Union Your Guiding ...
+ 87/319 Badges (7), Industrial Union, Shi...
+ 87/85 Badge, education, commemorative, B...
+ 87/320-67 Badge, The Union Shields You....
+ 87/320-68 Badge, The Union Shields You....



'7 is Revolting' badge, 1969
zoom image

Object statement
Badge, '7 is revolting', metal, maker unknown, used by Channel Seven, Australia, 1969
This badge has significance as a reminder of the 'Seven Revolution', a campaign launched by Bruce Gyngell after he left Sydney's Channel Nine in 1969 and took over as managing director of Channel Seven. Anticipating a legal ruling that the joint buying of overseas TV programs by commercial stations was illegal, Gyngell signalled a splurge on new programming (largely British comedies and overseas specials). The Seven Revolution was an innovative exercise in promotion and marketing. At the start of a new and vital decade, Seven claimed to be revolting against mundane, rigid weekly programming. Each week would be different and exciting.

Seven issued promotional badges bearing its new slogan '7 is revolting'. The station's personalities, including Rex Mossop, Bruce Webster and Noel Ferrier, were dressed for promotional photographs as Fidel Castro-style revolutionaries, complete with caps, beards and cigars.

Gyngell did away with the concept of Melbourne's HSV7 and Sydney's ATN7 - it was now the Seven Network, complete with new logos and station IDs. Until then television promos usually consisted of a static slide listing the next programs. Gyngell developed the concept of showing excerpts from forthcoming programs as short trailers. Nine had been well ahead of Seven in 1969, but after its 'revolution' Seven won the first survey in February 1970.

Bruce Gyngell was a towering figure in the first three decades of Australian television. It was Gyngell who appeared on Sydney's Channel Nine saying 'Ladies and gentlemen, good evening and welcome to television' to introduce the first night of official broadcasting. He was Program Manager at Channel Nine from 1957, working under Managing Director Ken G Hall, whom he replaced in 1966. He resigned in 1969 and moved to Channel Seven. On 16 September 1969 he launched the 'Seven Revolution' with a speech and a program-buying spree. Later Gyngell became the first Chairman of the Australian Broadcasting Tribunal and the Head of Television for SBS.
Made for Channel Seven, 1969. Maker unknown.
Kevin Riley worked at Channel Seven in Sydney as a technician for many years. He obtained this badge during the 'Seven Revolution' campaign. Mr Riley lent the badge to the Powerhouse Museum for display in the exhibition 'On the box: Great moments in Australian television' and subsequently donated it to the Museum.

 This text content licensed under CC BY-NC.

Description
Badge, '7 is revolting', metal, maker unknown, used by Channel Seven, Australia, 1969

Metal badge with the text '7 IS REVOLTING' printed in white on a red background. The back of the badge is white coated metal with a small silver safety pin as a clasp.

Made: 1969
2007/217/1
Production date
1969
Width
56 mm
Depth
56 mm

 This text content licensed under CC BY-SA.
Acquisition credit line
Gift of Kevin Riley, 2007
Subjects
+ Australian television
+ Australian Television Personalities
Short persistent URL
Concise link back to this object: http://from.ph/377030
Cite this object in Wikipedia
Copy and paste this wiki-markup:

{{cite web |url=http://from.ph/377030 |title='7 is Revolting' badge |author=Powerhouse Museum |accessdate=3 August 2015 |publisher=Powerhouse Museum, Australia}}


Copyright
Images on this site are reproduced for the purposes of research and study only. Whilst every effort has been made to trace the Copyright holders, we would be grateful for any information concerning Copyright of the images and we will withdraw them immediately on Copyright holder's request.
Object viewed 2946 times. Parent IRN: 2101. Master IRN: 2101 Img: 220194 Flv: H:2328px W:2884px SMO:0 RIGHTS:.