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Pictorials > Advertising posters

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'Japan' poster designed by Harry Rogers for Qantas, 1960 - 1970
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Object statement
Poster, airline advertising, 'Qantas Airways / Japan', colour lithograph, designed by Harry Rogers for Qantas, printed by Artcraft, Sydney, New South Wales, Australia, 1960-1970
The production and use of posters to promote airlines and their operations has remained an integral part of various airlines' advertising campaigns despite inroads made recently by the electronic media.

This poster designed by Harry Rogers was one of a series commissioned by Qantas as part of a successful advertising campaign promoting overseas destinations to Australian travellers. Rogers enjoyed a long and productive association with Qantas as a freelance designer. He devised many different and unusual techniques for each different poster series; starting in the 50s through to the 70s, incorporating a variety of styles such as geometrics, watercolours, collage and oils. Rogers' designs were innovative, utilising the latest in printing, typesetting and photo technology. The posters produced for Qantas made use of bold, readily identifiable images and vivid colours that were typical of the period.
This poster was designed by Harry Rogers at Rogers Gailbraith, and produced for Qantas between 1960-1970 as part of a successful advertising campaign promoting Qantas as Australia's premier international carrier. It is one of a series produced by Rogers using collage, this one featuring raffia and gold card as key elements of the design.

The success of Rogers poster designs ensured a long association between Qantas and Rogers. His work with Qantas arose through his association with renowned graphic artist, Gert Sellheim, who had designed Qantas' winged kangaroo symbol which first appeared in 1947. Roger's later succeeded Sellheim as Qantas' main freelance graphic designer.
The poster was used by Qantas as an advertising and promotional device.

 This text content licensed under CC BY-NC.

Description
Poster, airline advertising, 'Qantas Airways / Japan', colour lithograph, designed by Harry Rogers for Qantas, printed by Artcraft, Sydney, New South Wales, Australia, 1960-1970
Portrait-format advertising poster for Qantas Airways promoting Japan as a destination. The poster features a photographic offset lithograph collage of a samurai on a bright pink ground. The text 'Qantas Airways' is printed in white above the image, the word 'japan' below.

Designed: Rogers, Harry; Sydney, New South Wales; 1960 - 1970

Printed: Artcraft; Sydney, New South Wales; 1960 - 1970
Marks
Design and manufacture details at lower right hand corner, printed in black 'Design: Rogers Galbraith. Printed in Australia by Artcraft.'.
2007/142/1
Production date
1960 - 1970
Height
1002 mm
Width
369 mm

 This text content licensed under CC BY-SA.
Acquisition credit line
Gift of Harry Rogers, 2007
Subjects
+ Graphic design
+ Australian graphic design
+ Air transport
+ Japanese culture
+ Tourism
+ Tourism campaigns
+ Airline advertising
Short persistent URL
Concise link back to this object: http://from.ph/370304
Cite this object in Wikipedia
Copy and paste this wiki-markup:

{{cite web |url=http://from.ph/370304 |title='Japan' poster designed by Harry Rogers for Qantas |author=Powerhouse Museum |accessdate=23 October 2014 |publisher=Powerhouse Museum, Australia}}


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