Booklet, 'Very personally yours', 4th edition, paper / metal, published by Kimberly-Clarke Corporation Pty Ltd, Neenah, Wisconsin, United States of America, printed in Australia, 1961
Since the late nineteenth century, government and community organisations have produced pamphlets to promote health. Pamphlets available in health and community centres, hospitals and doctors' surgeries, alert the general public to local health services, provide practical information about healthy behaviours, and convey other important health-related messages.
'Very personally yours' by the Kimberly-Clark Corporation contains advice on 'growing up' for adolescent girls. These booklets are a continuation of the practice, commenced in the USA earlier in the 1900s, in which commercial manufacturers of menstrual products distribute free booklets, usually through secondary schools, which contain advice about menstruation followed by advertisements for the company's products. In the 1960s Kimberly-Clark manufactured 'Kotex' napkins and 'Fems' tampons.
The Powerhouse Museum has a wide collection of objects relating to sexual health and a growing collection of material that documents the history of public health and health education in Australia. These little booklets lie at the intersection of these two areas. They are interesting not simply because they show what kind of sexual advice was given by a particular organisation in the 1930s, but also because, by examining the nature of this advice, it is possible to perceive some of the health and social concerns that prevailed during this period of Australia's history.
Written by Erika Dicker
Assistant Curator, 2007.
The booklet was published by Kimberly-Clarke Corporation Pty Ltd in Neenah Wisconsin, United States of America and printed in Australia in 1961.
The recollection of the donor is that the booklet must have been brought home by her husband who, at the time of its publication (1960s -1970s), had an administrative position in the New South Wales Department of Welfare.