Booklet, 'Growing Up and Liking It', paper / metal, published by Johnson and Johnson Pty Ltd, Australia, 1964
This booklet was produced in 1964 by Johnson and Johnson, as a guide to 'growing up'.
Mothers often teach their daughters about menstruation by handing them a booklet on the subject. Manufacturers of sanitary napkins also published booklets about menstruation as a vehicle for promoting their products, such as the 'Growing up and Liking It' booklet produced by Johnson and Johnson Pty Ltd. These booklets were made to discuss menstruation (the company offering their own products as hygienic solutions) and also puberty in general.
Menstruation has been a private and, until the recent advent of explicit television commercials, almost unmentionable subject. It is therefore not surprising that the artefacts of menstruation are not well represented in Australian museum collections, even though they are an intrinsic part of women's lives. The Powerhouse has a small but growing collection of items relating to menstruation. It includes manufactured products like this booklet, home-made washable sanitary towels, sanitary belts, and advertising material.
Written by Erika Dicker
Assistant Curator, 2007.
The booklet was published by Johnson and Johnson Pty Ltd in 1964.