Poster art has evolved significantly from the early posters first produced in Australia in the early 19th century that only featured text, to the posters in the Di Holdway Collection that are characterised by bold designs and effective use of photographic and graphic screen print techniques. The Di Holdway Collection is an important poster archive that shows the emerging political voice of Australia's youth culture through poster art. The collection shows how the poster was used as a political tool during the 1970s and 1980s to actively communicate information to a mass audience. It also reveals how the decorative style has effectively been engaged to highlight social issues.

From an historical perspective, the Di Holdway Collection is particularly significant as many of the posters in the collection reflect the social concerns of Australian youth during the 1970s. The Di Holdway Collection is an important collection that reflects the emerging politicisation of a generation. The use of posters for social and political intent, helped politicise a generation and illustrate the belief that art could influence social action and make political comment.

The resurgence of printmaking in Australia in the 1970s emerged as a consequence of Gough Whitlam's Labor government abolishing tertiary education fees and introducing Advanced Colleges of Education. This resulted in more opportunities for artists in training from different socio-economic backgrounds, bringing a different perspective to art. Included in the collection are posters by renowned Australian print makers Jan McKay, Chips Mackinolty, Michael Callaghan, Marie McMahon and indigenous designed posters and posters from innovative print workshops, Earthworks Poster Collective and Redback Graphix. Many of the posters are rare and now viewed as a highly collectable art commodity.

The poster was designed by Jan Fieldsend and authorised by Vera Figner in 1979.

This poster is from the Di Holdway collection of posters accumulated over 20 years in Sydney, Alice Springs and Darwin and largely focuses on the work of print makers who first worked with the Earthworks Poster Collective at the Tin Sheds, University of Sydney. Di's involvement with the Tin Sheds began in 1974 when she was working at the Students Representative Council--initially as a secretary and later as its CEO.

Dianne Margaret Holdway (died 2001) was close to a number of 'Earthworkers', and during 1974-76, volunteered as a printer and 'racker'.

After finishing work at the Students Representative Council, Di worked at the South Sydney Women's Centre and worked closely with the Sydney University Settlement, both located in Chippendale.

In the 1980s, Di worked for Aboriginal organisations in the Northern Territory. Throughout this period, Di kept in touch in particular with Michael Callaghan of Redback Graphix, originally from Earthworks Poster Collective, who was at that stage commissioned to produce posters for a number of Central Australian Aboriginal organisations.

The posters in the Di Holdway Collection reflect their times, of course, but also represent Di's wide political and social interests over a period of two decades from the 1970s to 1990s. They very much represent her friends and work mates from the period.

Some of the posters are represented in public collections such as the Art Gallery of New South Wales and the National Gallery of Australia.

(Extract from notes provided by Chips Mackinolty, Darwin, September 2005)

Poster, '50's Widgie Bop', screen print on paper, designed by Jan Fieldsend, Sydney, New South Wales, Australia, 1979

Poster featuring the image of two women dancing a jive; a postcard featuring a woman at a jukebox and two women seated at a table and a woman's face superimposed on a bar of music with the caption: 'women's spirits soar'. The full wording is: '50's Widgie Bop / Our head - flipper drinks / will floor you / heartbreak banana whip / widgie's brew - punchy punch / dyke de-luxe - kahlua milk-shake / bop till you drop / to the top of the pop / Kids welcome / $2 / 9 P.M. 17th Nov. / Q's Warehouse / 9/9 Ultimo Rd. / Haymarket / Dress: 50's / benefit for Darlo Womens Group'.

Designed: Fieldsend, Jan;

Made: Sydney, New South Wales; 1972 - 1979

No marks.

2007/56/88

630 mm

460 mm