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Currently on public display
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Musical Instruments > Pianos

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2006/151/12 Upright player piano, Mastertouch recording piano No 1, wood / metal, made by Beale and Company, used as a recording piano by Mastertouch Piano Roll Company, Sydney, New South Wales, Australia, 1925

No image is publicly available for this object.

Because of the age of the Museum's collection some objects in the Museum's collection have not yet been digitised. Some images are not available for Copyright reasons. Some images are not available for cultural or privacy reasons.

This piano is of particular significance as it was the main recording piano used to make piano rolls at the Mastertouch factory. It is also significant that it is an Australian made piano that has been uniquely adapted by Mastertouch to be a working piano and asset in the business.

The Mastertouch Piano Roll Company was established in 1919 in Sydney and manufactured and sold piano rolls until its closure on 1 July 2005. It is highly significant both to the state of New South Wales and Australia as a whole as the longest running and only piano roll manufacturer to be operating in the country. It was also only one of two remaining large scale piano roll manufacturers in the world, the other being QRS in the USA and the only one to maintain a traditional method of manufacture giving it international significance.

Three piano roll companies were initially established in Australia; the Anglo American Player Roll Company producing rolls under the Broadway label in Melbourne (c.1917-1919), Mastertouch in Sydney (1919) and later the American company QRS (1920s). The Mastertouch collection is also extremely significant as it contains machines and equipment from all three companies, therefore maintaining the material culture of piano roll manufacture in Australia which was a major form of domestic entertainment from the early 1900s through to the 1950s. The Broadway label established by Len Luscombe was the rival Australian company to Mastertouch. The collection now contains two roll making machines used for Broadway rolls as well as Luscombe's original recording piano. The other rival, QRS from the USA is also represented with one of its multi-roll roll cutters. The bulk of the equipment however, comes from H Horton and the original Mastertouch factory which also includes associated items of office equipment used at Hortons prior to its sale to Barclay Wright in 1961.

The Mastertouch Company is also extremely important for the role it and its owner, Barclay Wright, have had in attempting to maintain the history and tradition of this major form of popular entertainment and its place in Australian culture, creating a private museum of these items. Since working in the company since 1957, Wright has not only maintained the machines in perfect working order but has also collected items from the other music roll manufacturers in order to preserve some of the history of roll making in Australia. This conscientious attitude also contributed toward the collecting of keyboard instruments to help preserve the history and development of roll played music. In the 1980s when several local and long established box making companies in Sydney closed, boxes for music rolls were still necessary, so Wright bought the old machines and established a box making section in the Mastertouch company which made boxes not only for piano rolls but also for a variety of other products and artefacts.

Mastertouch also had an important public role in the preservation of roll music recording and manufacture generally and conveying this to the public through visits, tours, lectures and music entertainment nights. Many attempts and negotiations were made to find support and funding from various bodies to allow Mastertouch to operate as a working museum. Although this was not to be Mastertouch played an important role in disseminating and educating the public about piano roll technology. This is an important point to stress as although piano roll technology has been superceded by digital forms, there are very strong links between digital data storage and encoding of music today and data storage and encoding found in piano roll technology.

Scope of the Collection:

The Mastertouch collection is extensive and not only documents the history of the company but also the history of piano roll production in general given it was one of the last remaining companies in the world. The collection comprises piano roll recording and roll making equipment and associated materials such as the original masters and stencils for the rolls. The collection also includes a selection of box making equipment purchased by Mastertouch during the 1980s from local box making firms that were forced with closure. The Mastertouch collection also contains an extensive but selective range of keyboard instruments, particularly player pianos and organs that documents the development of piano roll playing technology. Other associated items in the collection include archival materials such as stock books, catalogues and advertising material as well as smaller items of office equipment that were used by the company prior to the 1950s. This also includes items of the kind sold by EF Wilks, the partner of George Horton, who operated a music retail business which sold Mastertouch rolls as well as pianos and radios. There are also several pieces of equipment used in the manufacture and repair of pianos that were previously owned by several Sydney piano repair companies such as Winkworths and Garner & Hancock.

Michael Lea
Curator, music and musical instruments
May 2006
Beale and Company was the largest producer of pianos in Australia from the 1890s through to the early 1960s. Being a Sydney based firm they are of particular significance to the museum's musical instrument collection which has a strong collection of Australian made pianos including the earliest surviving Australian made piano by John Benham of Sydney dating from about 1835 through to the state of the art Stuart and Sons concert grand piano made in 1998-1999.

The Beale Company was founded by Octavius Charles Beale in 1879. The company began by importing sewing machines and later pianos and reed organs. Based in Sydney, they began piano manufacture in 1893. In 1901 they established a large factory at Trafalgar Street Annandale, which was heralded at the time as "an important industrial success" according to the Sydney Mail (18/1/1902 p.166). The factory was opened by the then Prime Minister, Sir Edmund Barton. At this time it was estimated that the company had already sold 14,000 pianos since being founded. The Beale Company continued piano production until it was taken over in the early 1960s and subsequently closed. It has also been estimated that they had made over 95,000 pianos up to the time they ceased production in Australia.

Priding themselves on making Australian pianos suitable for Australian conditions, they patented a string-locking device in 1902 that attempted to stop pianos going out of tune with changes and extremes in the Australian climate. Having the facility in their factory of making veneered timber they also manufactured furniture and wooden cases for other items such as gramophones in the 1920s and 1930s. This diversification of manufacturing allowed them to become a government industry during World War Two when they manufactured fuselages for De Havilland Mosquito aircraft.

The earliest Beale pianos known as Hapsburg Beales were imported from Germany and then sold in Australia, prior to the company commencing actual piano production in this country. The trade mark name "Hapsburg" was applied for by OC Beale in 1882. After this time the company produced a number of different styles of piano including grands and upright grands. The commencement of player piano production by Beale is uncertain but by the 1920s three models of the Beale Player Piano were being produced. According to a 1920s catalogue these were the Model 5, Model 5-1 and Model 5-3 and were advertised as the New Beale Player Piano.

 This text content licensed under CC BY-NC.

Description
Upright player piano, Mastertouch recording piano No 1, wood / metal, made by Beale and Company, used as a recording piano by Mastertouch Piano Roll Company, Sydney, New South Wales, Australia, 1925

Upright player piano, adapted by Mastertouch as a recording player piano. Piano of 7 1/4 octaves from A in the bass to C in the treble. Beale model No. 5-1. Sliding panel in centre of upper case opens to reveal spool box with capability of playing several different sizes of music rolls with interchangeable spools. Piano has been adapted to include record and effect buttons on left side of keyboard.

Sometimes known as the 'Harbour Bridge' model due to the shape of the panel above the keyboard.
Made: unknown; 1925
Marks
Serial number stamped on frame '54381'.
Maker and type, cast on metal frame above image of man, 'BEALE / ALL IRON TUNING SYSTEM'
Manufacturer details on fall and behind piano roll mechanism 'BEALE'
2006/151/12
Production date
1925
Height
1400 mm
Width
1670 mm
Depth
750 mm

 This text content licensed under CC BY-SA.
Acquisition credit line
Gift of Mr Barclay Wright through the Australian Government's Cultural Gifts Program, 2006
Acquired with the assistance of the NSW Heritage Office.
Currently on public display
+ Display Store, Powerhouse Discovery Centre, Castle Hill
Short persistent URL
Concise link back to this object: http://from.ph/359732
Cite this object in Wikipedia
Copy and paste this wiki-markup:

{{cite web |url=http://from.ph/359732 |title=2006/151/12 Upright player piano, Mastertouch recording piano No 1, wood / metal, made by Beale and Company, used as a recording piano by Mastertouch Piano Roll Company, Sydney, New South Wales, Australia, 1925 |author=Powerhouse Museum |accessdate=19 May 2012 |publisher=Powerhouse Museum, Australia}}


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