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Photographs > Photographic prints

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Photograph of large advertising sign for David Jones advertising evening wear, 1925
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Object statement
Photographic print, black & white, large advertising sign for David Jones advertising evening wear, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1925

 This text content licensed under CC BY-NC.

Description
Photographic print, black & white, large advertising sign for David Jones advertising evening wear, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1925

Large advertising sign designed for the Sydney department store David Jones by Rousel Studios' artist Stan Denford. The sign, which was flood-lit at night, was erected on a low brick and tile structure on the site formerly occupied by Sydney Girls High School at the corner of Elizabeth, Market and Castlereagh streets and re-developed by David Jones for the opening of its new store in 1927. The sign features men and women in evening dress attending a function. The men are wearing tuxedos, and some are wearing capes, top hats and carrying canes. The women are in evening gowns and some are wearing coats. At the function they are either dancing or standing in groups. Below the picture and in the centre of the panel it reads, "DAVID JONES for EVENING WEAR". On the left hand side it reads, "Exceptional Value/A DINNER SUIT for £9-9-0". On the right hand side the sign reads, "Exceptional Value/A DANCE FROCK for £7-7-0". Cars from the era can be seen on the roadway in front of the sign.
Made: Rousel Studios; Sydney; 1925
Marks
In pen on the page of the photograph album, "WE BUILT SIGN, ELIZ & C'REAGH STS (2) PAINTED SIGNS ON SHEETS/POSTER - FLOOD-LIT AT NIGHT. Artist STAN DENFORD/FIRST OF ITS KIND - TALK OF SYDNEY".
2002/105/1-1/15
Production date
1925
Height
122 mm
Width
194 mm

 This text content licensed under CC BY-SA.
This object belongs to:
Rousel Studios Archive Collection

This object record is currently incomplete. The information available may date back as far as 125 years. Other information may exist in a non-digital form. The Museum continues to update and add new research to collection records.
Subjects
+ Advertising signs
+ Australian graphic design
+ Signwriting
+ David Jones Limited
+ Evening wear
Short persistent URL
Concise link back to this object: http://from.ph/355611
Cite this object in Wikipedia
Copy and paste this wiki-markup:

{{cite web |url=http://from.ph/355611 |title=Photograph of large advertising sign for David Jones advertising evening wear |author=Powerhouse Museum |accessdate=7 July 2015 |publisher=Powerhouse Museum, Australia}}


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Object viewed 3068 times. Parent IRN: 2129. Master IRN: 2129 Img: 222467 Flv: H:2456px W:3800px SMO:0 RIGHTS:.