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Postcard of Wertheim Piano Factory, 1908 - 1920
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Object statement
Postcard, Wertheim Piano Factory, cardboard, maker unknown, Melbourne, Victoria, Australia, 1908-1920
Piano manufacture in Australia has had a long history with its beginnings dating from the 1830s when Sydney maker John Benham began making pianos. However, the majority of makers appear to have been based in Victoria and were especially prevalent in the period after the 1850s and 1860s when the wealth generated by the gold rushes created a demand for status items such as pianos which were to be found in many homes as well as giving capital for new businesses to be established. Many of these companies closed before the dawn of the twentieth century leaving the field clear for newer competitors to be established. The Wertheim Company was established in Melbourne in the 1870s and imported a range of goods including sewing machines, and musical instruments. By 1908 they had grown large enough to open a new piano factory, becoming one of the largest piano manufacturers in the country alongside the Beale company in Sydney.

Michael Lea
Curator, music & musical instruments
April 2007.
This is a commercially produced card but the maker and production date of the postcard are unknown. The artist of painting is also unknown.
Postcard was not written on or posted. Probably produced as an advertisement for Wertheim pianos.

 This text content licensed under CC BY-NC.

Description
Postcard, Wertheim Piano Factory, cardboard, maker unknown, Melbourne, Victoria, Australia, 1908-1920

A postcard featuring a coloured print of a watercolour painting illustrating the Wertheim Piano Factory in Melbourne from an aerial perspective. Marked on both sides.
Made: Melbourne, Victoria; 1908 - 1920
Marks
On the front of the postcard in the lower right corner is the text printed in blue 'The / WERTHEIM / PIANO FACTORY / Bendigo Street. / RICHMOND. / Melbourne.' On the back reverse of the postcard at centre top is the text 'Post Card'. Printed at top left of dividing line 'This space may be used for correspondence'. 'FOR ADDRESS ONLY.' is printed on the right side of line and 'STAMP.' is printed in top right hand corner.
2007/55/1
Production date
1908 - 1920
Height
88 mm
Width
131 mm

 This text content licensed under CC BY-SA.
Acquisition credit line
Purchased 2007
Subjects
+ Australian musical instruments
+ Musical instrument manufacture
Short persistent URL
Concise link back to this object: http://from.ph/332425
Cite this object in Wikipedia
Copy and paste this wiki-markup:

{{cite web |url=http://from.ph/332425 |title=Postcard of Wertheim Piano Factory |author=Powerhouse Museum |accessdate=28 January 2015 |publisher=Powerhouse Museum, Australia}}


Copyright
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Object viewed 1688 times. Parent IRN: 2101. Master IRN: 2101 Img: 175447 Flv: H:1985px W:2835px SMO:0 RIGHTS:.