The first issue of FRUiTS was published in June 1997. Still in publication, this issue is from March 2002. Shoichi Aoki (b 1955) started the magazine to 'report on the cutting edge of youth fashion' in Japan and named it FRUiTS to reflect the colour and freshness of fashion at that time. His portrait photographs document a revolutionary Japanese fashion movement that emerged on the streets of Harajuku, Tokyo in the mid 1990s. Unlike most fashion movements it was led not by designers but by young people, wearing an extreme mix of traditional Japanese dress, handmade and secondhand clothing, and designer fashion.

Shoichi Aoki believes that fashion is an important form of communication; he is interested in the ways people express themselves through dress, rather than the individual garments they wear. For most of the photographs in FRUiTS Shoichi Aoki records the subject's name and age, as well as a short description of their outfit, current obsessions and 'point of fashion' or motivations, an approach that gives his portraits a sense of intimacy and involvement.

Issue 58, March 2002

Magazine, FRUiTS magazine no. 58, Shoichi Aoki, Tokyo, Japan, March 2002.

Colour printed magazine, 77 pages in Japanese. Contains images of people on the street with text about their clothes etc. FRUiTS is a Japanese street fashion magazine launched by publisher and documentary photographer Shoichi Aoki in June 1997. This issue is from March 2002.

Published: Shoichi Aoki; Tokyo, Japan

Made: 2002

2004/24/6

260 mm

186 mm

6 mm