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2004/24/2 Magazines (50), digital, 'FRUiTS', issues 1-50, photographed by Shoichi Aoki, Tokyo, Japan, 2001
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Object statement
Magazines (50), digital, 'FRUiTS', issues 1-50, photographed by Shoichi Aoki, Tokyo, Japan, 2001
This CD ROM features the first fifty issues of Japanese street fashion photographer Shoichi Aoki's influential monthly magazine FRUiTS, the first issue of which was published in June 1997. Shoichi Aoki (b 1955) started the magazine to 'report on the cutting edge of youth fashion' in Japan and named it FRUiTS to reflect the colour and freshness of dress at that time. His portrait photographs document a revolutionary Japanese fashion movement that emerged on the streets of Harajuku, Tokyo in the mid 1990s. Unlike most fashion movements it was led not by designers but by young people, wearing an extreme mix of traditional Japanese dress, handmade and secondhand clothing, and designer fashion. Shoichi Aoki believes that fashion is an important form of communication; he is interested in the ways people express themselves through dress, rather than the individual garments they wear.
The first fifty issues of 'FRUiTS' magazine were produced by Shoichi Aoki. The issues date from June 1997 to July 2001 and are stored on compact disc.

 This text content licensed under CC BY-NC.

Description
Magazines (50), digital, 'FRUiTS', issues 1-50, photographed by Shoichi Aoki, Tokyo, Japan, 2001

Digital version of the first fifty issues of Japanese street fashion magazine 'FRUiTS'. The magazines were published on a monthly basis between June 1997 and July 2001.

Published: Shoichi Aoki; Tokyo, Japan; 2001
2004/24/2
Production date
2001

 This text content licensed under CC BY-SA.
Acquisition credit line
Gift of Shoichi Aoki, 2003
Subjects
+ Fashion photography
+ Street fashion
Short persistent URL
Concise link back to this object: http://from.ph/319829
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{{cite web |url=http://from.ph/319829 |title=2004/24/2 Magazines (50), digital, 'FRUiTS', issues 1-50, photographed by Shoichi Aoki, Tokyo, Japan, 2001 |author=Powerhouse Museum |accessdate=19 June 2013 |publisher=Powerhouse Museum, Australia}}


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