This colour printed packaging label was designed and printed in China.

This packaging label was used to identify Indanthren coloured cloth. Indantrene is an organic dye compound orignating in India.

This poster was made by I G Farben in China.

Overseas companies were the first to introduce this type of product promotion to China, which then prompted similar practices from local Chinese companies. Colour lithography was used

This label was made 1930-1940.

This label was used to adverstise Indanthren cloth in China.

Label for Indanthren cloth, chromolithograph, designer unknown, dye manufactured by IG Farben, China / Germany, 1930 - 1939

Packaging label colour printed on white paper. Label cut in shape of a butterfly with Chinese characters decorating its wings. On the top section of both wings, in the blue border from top to middle "Yong Bu Tui Se Bu" (The cloth never fades); on bottom section from right to left "Qing Gou 'Yin Dan Shi Lin' Se Bu" (please buy Indanthren coloured cloth). There is also the Indanthren "Sunny and Rainy" trademark on either side of wings, toop section.. There is an advertisement on the reverse printed in black.

Made: I G Farbenindustrie Aktiengesellschaft; China; 1930 - 1940


Used: China

Chinese characters on top section of wings (symmetrical design): (big red characters) "Yin Dan" and "Shi Lin" (together means "Indanthren", brand of cloth), (small red characters) "Qing Yu Shang Biao" (Sunny and Rainy trademark), (small red characters) "Xian Yan Ru Hu Die Zhi Se" (bright colours as gay as colours on butterflies); (white characters in navy border) "Yong Bu Tui Se Bu" (The cloth never fades).

Chinese characters on bottom section of wings are read vertically from right to left as: "Qing Gou Yin Dan Shi Lin Se Bu" (Please purchase the Indanthren coloured cloth).

99/102/13

1930 - 1940

117 mm

187 mm