Poster, 'Peking Five Star Beer and Soft Drink', paper / metal, designer Zhou Baisheng, China, 1920 - 1925
Advertising poster, polychrome commercial lithographic print on paper, rectangular, vertical format, metal edging strips top and bottom, designed by Zhou Baisheng for Peking Five Star Beer and Soft Drink. Central panel features illustration of two Chinese women in a domestic interior setting, one stands, with a glass in one hand and the other resting on the shoulder of the other, who sits at a table, on which there are bottles of beer and drink displayed. A large window in the background looks out on a rural setting. Panels of Chinese text down either side of the illustration provide information about the company and its products, and give the names and addresses of retailers. Across the top is an inscription in Chinese characters with floral decorations on either side, reading: 'Zhong Guo Bei Jing Wu Xing Pi Jiu Qi Shui'. The artist's signature is printed in Chinese characters in the bottom right corner of the illustraion, and a printer's note in both English and Chinese is on either corner of the poster.
Chinese characters on the central top yellow scroll are read from right to left as: "Zhong Guo Bei Jing Wu Xing Pi Jiu Qi Shui" (China's Beijing "Five Star" beer and softdrink)
Chinese paragraph on the right pale blue vertical panel is read firstly from top to bottom, then from right line to left line as (the paragraph doesn't have any punctuation, thus the following sentences have been broken down according to their meaning in the context):
"Ben Chang Kai Ban Duo Nian Suo Zhi Wu Xing Pi Jiu Qi Shui" (Our factory has been manufacturing the "Five Star" beer and soft drink products for many years).
"Wu Mei Jia Lian, Jiu Yi Feng Xing Hai Nei, Yuan Jin Chi Ming" ((Our products are always) in premium quality with cheap price, which has made us well known across the country with very good reputations).
"Wu Lun Zhong Wai Ren Shi, Wu Bu Zheng Xian Gou Qu, Da You Ying Jie Bu Xia Zhi Shi" (Both the domestic people and the foreigners all vie with each other to buy our products, which almost makes us too busy to attend to all).
"Ben Chang Yin Zhi Yu Jia Fen Mian, Bu Yan Jing Yi Qiu Jing" (As a result, we are making more determined efforts and never stop improving our products).
"Fu Si Fan Zhi Yin Shi Pin Zhe, Bu Nan Yu Gan Fang Shi Kou, Er Nan Yu Jing Jie You Yi Wei Sheng" (We realise that the most challenging difficulty for all the food and drink producers is not the flavouring control but the hygienic issues).
"Ben Chang Jiu Ci Sui Shi Liu Yi, Xi Xin Yan Jiu, Wu Bu Ge Jin Qi Miao" (To avoid the problem mentioned above, our company has always been careful and meticulous on hygienic control with consistent supervision and testing, thus we have very strict hygienic control process and keep everything more than clean during the manufacturing).
"Qie Pi Jiu Yuan Zhi Xi Da Mai, Suo She (or Han?) Jiu Jing Shen Shao" (And, the raw material of the beer is barley which turns into very little and mild alcohol after fermentation treatment).
"Zai Zhong Guo Ming Zhi Yue Jiu, Er Xi Yi Yi Zhi Zhu Xiao Hua Bu Ren Wei Jiu Lei" (In China, people call it wine (alcohol drink), but the Western doctors believe that the beer can facilitate people's digestion, thus they don't think it belongs to the wine / alcohol category).
"Xu Ruo Zhe Yin Zhi Neng Yi Zhu Xiao Hua, Qiang Zhuang Zhe Yin Zhi Neng Yi Zhuang Jing Shen" (If a weak person drinks the beer, it could help with his digestion; if a strong person drinks the beer, it could help improving his energy).
"Pi Jiu Gong Yong Ru Ci, Ming Liu Wen Ren Xing Wu Jiao Bi Shi Zhi" (Since beer has such a brilliant function, (we hope everyone especially) the celebrities and literati never miss it).
"Ben Chang Pi Jiu Yi Jing Xing Xiao Ge Bu Dai Li Jia Lie Xia" (Our beer products have been distributed to and are sold by the factors / dealers in the following cities / ports).
"Qi Ta Wu Dai Li Jia Zhi Bu Ru You Shang Jia Yuan Wei Ben Chang Dai Li Zhe, Guo You Ya Kuan Huo Yin Shi Pu Bao, Ben Chang Yi Lü Huan Ying" (While, in cities / ports other than our listed ones, if there is any dealer who would like to sell our beer products, it will be highly welcomed by us, as long as the dealer could make a deposit for us or if there is any renowned shop who would like to be the guarantor).
Chinese paragraph on the left pale blue vertical panel is read firstly from top to bottom (within every two script sections, besides the first section which only has three characters), then from right line to left line as:
"Jing Li Chu" (Our factors / dealers):
"Shang Hai Fa Jie Da Ma Lu - Cheng Mao Yang Hang" (Cheng Mao Foreign Firm on French Settlement Ave in Shanghai); "Nan Jing Xia Guan Da Ma Lu - Jin He Xiang" (Jin He Xiang shop on Xia Guan Ave in Nanjing); "Jiu Jiang Yang Jie Kou - He Chang Hao" (He Chang shop at the corner of Foreign St. in Jiujiang); "Zhen Jiang Yi Du Ma Tou - Chang Sheng Tai" (Chang Sheng Tai shop at Yi Du Wharf in Zhenjiang); "Wu Hu Yang Ma Tou - Jin Tai Hao" (Jin Tai shop at Foreign Wharf in Wuhu).
"Bei Jing Chuan Ban Hu Tong - San He Yi" (San He Yi shop on Chuan Ban Lane in Beijing); "Tang Shan Nan Jie - San Cheng Li" (San Cheng Li shop on Southern St. in Tangshan); "Han Kou Yang Jie Yi Ma Tou - Chang (Sheng?) Tai" (Chang (Sheng?) Tai shop at First Wharf on Foreign St. in Hankou); "Tian Jin Ying Jie Hai Da Dao - De Mao Heng" (De Mao Heng shop on Marine Ave in the British Settlement of Tianjin); "Ji Nan Shang Bu Er Ma Lu - Tai Kang Gong Si" (Tai Kang company on Second Ave of the trading port in Ji'nan).
"Qing Dao - Wan Kang Hao and Hua De Tai" (Wan Kang shop and Hua De Tai shop in Qingdao); "Yan Tai Shan Xia - Shun Chang Yang Hang" (Shun Chang Foreign Firm in the Shan Xia (downhill) area of Yantai); "Long Kou - He Cheng Gong Si" (He Cheng company in Longkou); "An Dong Xian - Guang Tai Li" (Guang Tai Li Shop in Andong county); "Ying Kou - Tong An De" (Tong An De shop in Yingkou).
"Xi An Cheng Nei - Xin Ji Gong Si" (Xin Ji company in the inner city of Xi'an); "Kai Feng - Hua Feng Tai" (Hua Feng Tai shop in Kaifeng); "Tian Feng Xiao Xi Guan - Cheng Tai Yang Hang" (Cheng Tai Foreign Firm at Xiao Xi Guan (Small West Gate) of Tianfeng (today's Shenyang)); "Shi Jia Zhuang - San Yi Cheng" (San Yi Cheng shop in Shijiazhuang).
Artist's signiture at the bottom right corner of the central illustration panel: "Bai Sheng" (stands for Zhou Baisheng) followed by his seal imprint "Zhou Bai Sheng".
In the bottom horizontal panel, Chinese characters are read first from right to left, then from top row to bottom row as: "Shuang He Sheng Ji Qi Zhi Zao Chang Bei Jing Guang An Che Zhan" (Shuang He Sheng (brand) Machinery Manufacture Factory, Beijing Guang'an (Railway) Station), "Dian Hua Nan Ju San San Liu Wu" (Southern Telephone Line: 3365), "Dian Bao Gua Hao Si Yi Si Yi" (Telegraph registration number: 4141).
"Pi Fa Chu Bei Jing Bing Bu Wa Zhong Jie Lu Bei" (Wholesale Department: on the nothern side of the Wa Zhong St. in the Military District, Beijing), "Dian Hua Xi Ju Er Bai San Shi Er Hao" (Western Telephone Line: No. 232). Continued marks please see the Production tab.