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Documents > Pamphlets

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93/281/1 Brochure, 'Malthoid Bungalows', paper, The Paraffine Paint Company, USA, c. 1913
This image is not currently available as a higher resolution full colour zoom. This may be because this object has not been moved from storage and re-photographed in recent times.

Object statement
Brochure, 'Malthoid Bungalows', paper, The Paraffine Paint Company, USA, c. 1913
The Paraffine Paint company, commissioned or published the booklet, in order to promote their product 'Malthoid' roof cladding.

Printed by "The Press of the F.M. Abbott Company, San Francisco", as indicated by note printed on the back cover.
The Paraffine Paint Company would have used the booklet to promote their product, 'Malthoid' roof cladding.

 This text content licensed under CC BY-NC.

Description
Brochure, 'Malthoid Bungalows', paper, The Paraffine Paint Company, USA, c. 1913
Booklet, 'Malthoid Bungalows', The Paraffine Paint Company, rectangular, horizontal format, soft cover, white paper, front cover printed with black border and title in red lettering outlined in black, and has a handwritten inscription in black ink, the back cover features the company logo, trademark and printer's note, the booklet contains 16 pages of text and illustrations promoting use of Malthoid roofing materials, printed both sides, no pagination, illustrated with black and white, and tinted polychrome photographs of houses roofed with 'Malthoid', accompanied by information about the buildings, their owners, and the products they've used, the testimonials of satisfied customers, and instructions for laying the product.

Designed: The Paraffine Paint Company; San Francisco, California, USA

Made: The F M Abbott Company; San Francisco, California, USA; 1911 - 1916


Used: The Paraffine Paint Company; San Francisco, California, USA
Marks
Printed on back cover: in circular logo design - "WATERPROOF/ WEATHERPROOF/ TRADE/ MALTHOID/ MARK/ THE PARAFFINE PAINT COMPANY/ SAN FRANCISCO. CALIFORNIA. U.S."; beneath border in bottom right corner: "PRESS OF THE F.M. ABBOTT COMPANY, SAN FRANCISCO"; Hand written on front cover: along border on left hand side - "about chair"; diagonally across centre - "M[ie]ta Wilson".
93/281/1
Width
386 mm

 This text content licensed under CC BY-SA.
Acquisition credit line
Source unknown
Subjects
+ Advertising
+ Building industry
+ Materials technology
Short persistent URL
Concise link back to this object: http://from.ph/132940
Cite this object in Wikipedia
Copy and paste this wiki-markup:

{{cite web |url=http://from.ph/132940 |title=93/281/1 Brochure, 'Malthoid Bungalows', paper, The Paraffine Paint Company, USA, c. 1913 |author=Powerhouse Museum |accessdate=31 July 2014 |publisher=Powerhouse Museum, Australia}}


Copyright
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Object viewed 5427 times. Parent IRN: 2121. Master IRN: 2121 Img: 58970 Flv: H:568px W:704px SMO:1 RIGHTS:.