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'Olympic Games Melbourne' 1956 poster by Richard Beck, 1956
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Melbourne 1956 Olympic Games poster designed by Richard Beck (Powerhouse Museum Collection: 91/41)


Object statement
Poster, 'Olympic Games Melbourne...1956', designed by Richard Beck, Melbourne, Victoria, Australia, printed by Containers Limited, Melbourne, Victoria, Australia, 1956
Richard Beck's design for the 1956 Melbourne Olympic Games poster was one of five designs submitted to the design competition organised by the Melbourne Olympic Committee in 1954. Selected as the winning entry, the design was first released in December 1954 as a postage stamp to draw attention to the forthcoming Games. The stamp was awarded a bronze medal at the International Stamp Congress in Milan in 1956.

Richard Beck (1912-1985) was an accomplished, professionally trained and experienced Modernist English graphic designer who migrated to Australia in 1940. For Australia's first Olympic Games poster, he aimed to create a clean, fresh and colourful design that communicated an international message from Australia clearly and concisely to the rest of the world. The resultant design presents an arresting and distilled graphic image - the single visual symbol being an oversized invitation to the Games. This invitation floats out from a blue background surrealistically suggesting the Australian continent in a vast sea or sky of blue (similarly the 'Sydney 2000 Olympic Games' emblem poster also drew on the vast waters and blue skies that symbolically encircle Australia). The instantly recognisable international emblem of five interlocking Olympic rings project towards the viewer from the front of Beck's invitation while the official Coat of Arms of the City of Melbourne appears on another fold. Above and below this graphic symbol are the salient typographical elements, 'OLYMPIC GAMES' and 'MELBOURNE 22 NOV - 8 DEC 1956' under which the designer has confidently incorporated his own signature.

Although this was the only poster commissioned to officially promote and commemorate the 1956 Melbourne Olympic Games, it was accompanied by Max Forbes's 'Melbourne Olympic City' poster for the Victorian Promotion Committee - a less officious image depicting a joyfully over burdened bellboy who winks to indicate pleasurable pursuits available in and around the Olympic city. In contrast to Beck's solitary Olympic Games poster of 1956, the Sydney Organising Committee for the Sydney 2000 Olympic Games commissioned numerous posters including the official Olympic emblem poster, eight limited edition designer posters, a mascot poster and a range of sports posters.

Beck's 'Olympic Games Melbourne' poster was purchased by the museum from the designer's widow, Mrs Barbara Beck in 1991 in conjunction with the acquisition of his graphic design archive.

Anne-Marie Van de Ven, Curator 1992
Designed by Richard Beck. Printed by Containers Ltd, Melbourne, 1954-1956.

Richard Beck (1912-1985)
Biography: Anne-Marie van de Ven, Curator, 1992 (updated 2012)

Graphic designer and photographer Richard Beck trained and studied in England and Germany before migrating to Australia. Born in Hampshire, England, in 1912 and educated at the Glasgow Academy and Sevenoaks School in Kent, the Slade School of Art in London and the Blocherer School in Munich, Richard Beck arrived in Australia in 1940 after leaving England for New Zealand in 1939.

In London, Beck had his own design consultancy service before the war where he earned a distinguished reputation as an artist and designer for his illustrations in a number of English newspapers and for his poster and publicity designs for London Transport, Shell Mex Ltd and the Orient Line.

During WWII, Beck served with the Australian Imperial Force (AIF). In 1943 he married Joan Isaacson and they had four children: Jonathan, Angela, Vanessa and Christopher who took the portrait of his father which survives in the Powerhouse Museum┬?s Richard Beck design archive.

After the war, Beck established Richard Beck Associates, design consultants for advertising and industry, producing packaging, corporate image design, exhibition and general advertising work - including freelance designs for several Melbourne advertising agencies including George Patterson, Patons Advertising, Castle Jackson Advertising, and Walker, Robertson, Maguire.

Throughout his career, Richard Beck sustained a keen interest in raising standards in typography, design for industry and commerce, posters and photography in Australia. In the early 1950s he was one of a group of Melbourne designers and illustrators (including Lance Stirling, Owen Foulkes, Eric Macguire, Joe Greenberg, Ron Thompson and Arthur Leydin) who met informally to discuss design and the design profession in the United Kingdom, Europe, America and Australia. At the group's wine and food gatherings, Beck introduced many of these designers to the work of the Bauhaus and British poster artists like FHK Henrion, Abram Games and Hans Schleger (known as 'Zero').

His friends and colleagues included many leading Australian artists, architects, designers and photographers: Gordon Andrews, Douglas Annand, Arthur Baldwinson, Paul Beadle, Kevin Borland, Robin Boyd, Max Dupain, Max Forbes, Richard Haughton James, Elaine Haxton, Hal Missingham, Helmut Newton, Guelda Pyke, Wolfgang Sievers, Henry Talbot and Eric Thake.

During the 1950s, Richard Beck won many awards and prizes, particularly in the Outdoor Advertising Association of Australia and the Australian Commercial and Industrial Artists Association's annual competitions and exhibitions. These competitions were designed to improve relations between artists, designers, commerce and industry. Among the many other awards won throughout his career are the National Packaging Association's gold medal for the best Australian export pack of 1960 (awarded to S Wynn and Co Pty Ltd for the Coonawarra Claret bottle designed by Beck) and prizes for his Neptune Service Station, Glazebrook Paints and Shell 24 sheet outdoor advertising posters. He received a runner-up award for his advertisement in the Architecture and Arts best full page magazine advertisement competition of 1954 and a bronze medal from the Italian Government at the International Stamp Congress in Milan for his Olympic Games stamp design of 1956. In 1961, Beck was awarded the Australian National Packaging Association certificate for his designs for the Bell Chemical Company's plastic packages and in 1963 he was awarded the gold medal at the Royal Adelaide Exhibition for his complete range of Bell Chemical Company's containers that were later exhibited at the International Design Exhibition in Paris during 1963. Richard Beck was also awarded a Certificate of Merit for outstanding excellence of work exhibited in the Australian Commercial and Industrial Artists Association's exhibitions.

Beck's diverse range of design commissions included the design for Melbourne's first decorated tram during the Royal visit in 1954 and a number of stamps for Australia Post, including the centenary of the first Western Australian postage stamp in 1954, the Australian American Friendship stamp of 1955, Olympic Games publicity stamps between 1954 and 1956 and the 1971 Centenary of the Foundation of the Australian Native's Association stamp.As well as being selected to design the official poster for the Melbourne Olympic Games in 1956 and to work with a panel in designing the street decorations for the city, Beck also contributed work to the Graphic Arts exhibition of the Arts Festival of Olympic Games.

Between 1963 and 1964, Beck was invited by the Reserve Bank of Australia and the Commonwealth Treasury to submit designs for Australia's new decimal banknotes and coinage. Beck also contributed illustrations and cover designs for a number of notable Australian journals including Art and Australia, Meanjin and the Australian
National Journal.

In 1958 Richard Beck was elected an Associate of the Industrial Design Institute of Australia. Along with Douglas Annand, he received the prestigious award of Fellow of the Australian Commercial and Industrial Artists Association (ACIAA) for his outstanding excellence of work and notable contribution to the advancements of the interests of the profession. Beck was also an Honorary member of the Art Director's Club of Melbourne.

In 1969, Richard Beck was appointed Head of Graphic Design at the Prahran Technical College. He remained there until1972. He was also a visiting lecturer at the Royal Melbourne Institute of Technology (RMIT).

Richard Beck's work is represented in several local and international collections including the Victoria and Albert Museum in London, the London Transport Museum, the Art Gallery of Western Australia, the Art Gallery of Victoria, the Australian National Gallery, the National Library of Australia, RMIT Design Archives and the Powerhouse Museum (Museum of Applied Arts and Sciences) in Sydney.

In 1992 Richard Beck was posthumously awarded the inaugural Hall of Fame Pinnacle Award by the Australian Graphic Design Association.

Reference:
'Richard Beck Designer/Photographer' exhibition catalogue, Horsham Art Gallery, Victoria, 1996
Official poster, Olympic Games, Melbourne Australia 1956.

The design was submitted to a design competition organized by the Melbourne Olympic Committee in 1954. Selected as the winning entrant, the design was first released as a postage stamp in 1954 and then as a poster in 1956.

Part of the designer's personal archive acquired by the Powerhouse Museum in 1991.

Further reading:
John Hughson, 'An Invitation to 'Modern' Melbourne: the historical Significance of Richard Beck's Olympic Poster Design', Journal of Design History, July 2012

 This text content licensed under CC BY-NC.

Description
Poster, 'Olympic Games Melbourne...1956', designed by Richard Beck, Melbourne, Victoria, Australia, printed by Containers Limited, Melbourne, Victoria, Australia, 1956

Poster, in vertical format, cream paper, printed with a dark blue background, fading to a lighter blue in the bottom third of the page. The central image mimics a sheet of white, folded paper, bearing the Olympic symbol of five interlocking coloured rings. Below this is the coat of arms of the city of Melbourne. The text on the poster has been printed in light blue and white.
Marks
Text on the poster reads from top to bottom, in white 'OLYMPIC GAMES / MELBOURNE / 22 NOV - 8 DEC / 1956'. In the lower right hand corner in white is the signature of the designer 'RICHARD BECK', to the left of the coat of arms reads, in black, 'The Coat of Arms of the City of Melbourne' included in the coat of arms the Latin motto 'VIRES ACQUIRT EUNDO'.
91/14
Production date
1956
Height
1015 mm
Width
655 mm

 This text content licensed under CC BY-SA.
Acquisition credit line
Purchased 1991
Subjects
+ Melbourne Olympic Games, 1956
+ Olympic Games
+ Sporting events
+ Graphic arts
+ Graphic design
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{{cite web |url=https://ma.as/112588 |title='Olympic Games Melbourne' 1956 poster by Richard Beck |author=Powerhouse Museum |accessdate=20 February 2017 |publisher=Powerhouse Museum, Australia}}


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