Photographic print, black & white, advertising billboard for Holeproof Hosiery, designed by Rousel Studios, Sydney, New South Wales, Australia, 1920s
Advertising billboard designed by Rousel Studios for Holeproof Hosiery. The sign reads "HOLEPROOF/ Essence of Modernity/very breath of/exquisite Femininity - /stockings by Holeproof/international creators of/world-famous hosiery./Chosen by smartest women/.all over the world". It also features an illustration of a woman on a swing with text to the right of the picture reading, "Designed/by/ERTE/of/Paris/for HOLEPROOF". At the bottom of the sign it reads, "HOLEPROOF HOSIERY/THE MOST BEAUTIFUL STOCKINGS IN AUSTRALIA".