A display celebrating the 50th anniversary of Choice is now on show in the Success and innovation gallery. The display tells the story of the impact Choice has made in improving standards and product safety, and in consumer advocacy and campaigning. It also takes a sneak peek into what goes on in the Choice testing labs, finding answers to questions like: is your fridge as cold as you think? Are some everyday food items really what they seem? And how big is a standard load of washing?
Choice began in 1960 when Ruby Hutchison and Roland Thorp set up the Australian Consumers Association and began publishing Choice magazine. From a humble beginning testing ‘slimming cures’ and asprin, the membership-funded consumer organisation now has over 200 000 members. It aims to empower consumers to get the most out of all their purchasing decisions through providing both advocacy and advice.
Choice is a major contributor to the safety standards for many products including toys, high chairs, strollers, and cots. Their campaigning resulted in a mandatory standard for cots being introduced in 1997. On display is a cross bow that didn’t make the market place, probes used to test for entrapment hazards in cots and strollers, and a toy that easily broke in drop testing in the Choice labs, creating a lethal choking hazard for small children.
Choice has laboratories for testing almost everything! Trained technicians use rigorous scientific processes to test products according to national and international standards, as well as methods developed in-house to see how they perform in real life situations. Tests rate the various products and services against a range of factors, including performance, ease of use and environmental impact. Independence, impartiality and transparency are very important, and Choice purchases all the products they test.
On display is a custom-made piece of testing equipment, known as the ‘hedgehog’, from the Choice test kitchen. The twelve probes measure the temperature of a piece of food, usually quiche, that has been reheated in a microwave oven. The output reveals how evenly the food has been heated, and if there are any cold spots that have not reached a safe temperature.
The important role of the organisation in advocacy is explored through the Bowin heater legal test case. Choice’s power to act on behalf of consumers was recognised by the Federal Court in 1996, when the watchdog successfully defended a defamation case brought by the makers of a faulty and potentially deadly heater. This faulty gas heater was recalled on safety grounds after an article in Choice magazine in 1992 showed that the gas hose could disconnect from the heater and potentially turn into a flamethrower. The manufacturer lost a defamation case against Choice, because the Federal Court accepted that Choice was acting in the public interest. The Court agreed that Choice had a duty to publish the information because it was protecting consumers from a potentially dangerous product. Choice set up this photo for its magazine in 1992 to show what could happen if the hose came loose on the heater.
Consumer power: 50 years of Choice is presented by the Powerhouse Museum in association with Choice.




















