
"The Fibro Frontier" by Charles Pickett, Powerhouse Publishing 1997
I’m currently trying to get together a new book about architecture, so I’ve been thinking about design publishing.
Although the death of the book is announced daily if not hourly, you don’t have to spend much time at Kinokuniya and similar locales to realise that the design book, at least, is not in any danger. There’s a long-standing association between design and writing that lends itself to the book format. Marcus Vitruvius kicked off this particular symbiosis back in Roman times with his Ten books on Architecture and since then numerous architects, notably Le Corbusier and Rem Koolhaas, have become as famous for their writing as for their design.
But ultimately it’s the graphic content that counts in design books, a fact recognised by the German publisher Taschen, which has done more than most in reinvigorating the genre during the past few decades. Taschen initially prospered by undercutting the established design and art publishers on price. But more recently they’ve done some interesting things: At one end of the market they produce expensive limited edition books, often in very large formats. Some of these books can take over a room like a new piece of furniture.
Taschen also broadened the market by publishing on a variety of popular but arcane designers and visual genres, for example comics and fashion photography. And they caught attention by taking erotica upmarket. The latest offering in Taschen’s ‘Sexy books’ catalogue celebrates ‘Big butts’ (the nomenclature suggests that the US market is the target here). It’s not a design book but it’s very obviously ‘designed’, and would not look out of place on the proverbial coffee table, next to a stylish tome about Zaha Hadid or similar celebrity architect.
And this is an essential part of design publishing. The book has to be an artefact in itself, a luxury object scrupulously designed and produced. Hence this area of the publishing industry is in no danger from Kindle and other e-readers. (Interestingly Sydney Design has eschewed this particular rule with its 2010 booklet. Just as well it’s a give away.)

"Creating the Look: Benini and fashion photography" by Anne-Marie Van de Ven with Hazel Benini, Powerhouse Publishing, 2010
Other design publishers have followed Taschen’s lead in broadening their catalogues beyond architecture and interiors. A local example is Melbourne’s Images Publishing, like Taschen founded during the early 1980s, which ‘in recent years has made successful inroads into other areas, including fashion, photography, landscape architecture, architectural illustration, graphic design, and motoring’.
The combination of risky or esoteric content plus the new accessibility of books as luxury objects places design and art publishing at odds with the increasingly risk-averse mainstream publishing industry. But there is a downside in the resulting level of competition, placing some publishers and imprints at risk.
Design books remain an expensive proposition. My words may be cheap but the photographs to go with them certainly aren’t. It’s not easy to put these two elements together with a publisher. Sometimes I wish I wrote novels instead.
Editor’s comment: Both design publications illustrated above can be purchased online from the Museum’s website. In fact, the Benini publication goes on sale from today!



























