
Collection, Powerhouse Museum.
Video killed the radio star. Television killed the coffee bar. Or at least fatally wounded it in the 1960s.
In post WWII Western Europe, the US and Australia, people were staying home to watch the telly; and milk bars, cafes, arcades and nigh clubs began to suffer. Juke boxes and slot machines had become old-hat by the 1960s, and something new and amazing had to be found by entertainment establishments to keep customers away from the box and in their places of businesses.
One such impressive machine was the Scopitone video juke box. This model, made in the early 1960s, was one of several that were imported to Australia from France and the US and used by Italian coffee shops in Lygon Street and the Garrison Nightclub in Elstenwick, Victoria, in Surfers Paradise at the side-show ally on the country show circuit and, in New South Wales The Newport Arms Hotel, The Macquarie Hotel (now the Woolloomooloo Bay Hotel) and in a laundromat in Oxford Street, Paddington (now Ariel Bookshop).
The Scopitone used 16mm film reels with a magnetic soundtrack. The reels each contained many clips, and each clip was accessed mechanically – literally fast-forwarding or rewinding after a selection was made by a customer. The film clips themselves were of quite rudimentary production, and largely from little known artists – mainly French and North American; but there were plenty of very scantily-clad female performers which made up for the lack of production value.
Breakdowns were common, and most of the machines imported to Australia ended up having to be cannibalised to sustain slightly better working models. For this reason, their success, and presence was quite brief.
Despite this, the Scopitone is an interesting object on many levels. It is an adaption of older technology – 16mm film and projection machinery that had been around for decades; and it is a precursor to the (solid-state electronic) video juke box, and to the music video clip itself, particularly the use of almost-naked female performers – such a major part of music industry machine these days. It is also a very cool looking piece of vintage audio-visual technology.
Does anyone remember using one?











Mrs Elizabeth Parke Firestone, Image courtesy of
Image courtesy of 



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